Our Blog

How to gather first-party data in a cookieless world

Twenty-five years ago, a magic tool called cookies that changed digital advertising was born. Thanks to them, marketers could identify, build a profile based on interactions, and activate engagement through a series of messages. Cookies were also helpful for insight and brand impact.

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Effective brand
awareness strategies

Some Brands are so famous that they have become proprietary eponyms or Generic Trademarks. People ask for a Kleenex instead of Tissue, a Cola instead of a Coke, they "Google" things, not "Yahoo" them; this means these brands have brand awareness; they are well-known and have replaced generic names with their name in our language.

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The importance of a
solid brand's purpose

Brand purpose is vital because it demonstrates to your customers that you are more than your products, services, or advertising efforts. You have a goal that is larger than merely making a profit. A new generation of customers wants businesses to stand for something broader than the items they sell.

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The role of CPG's in a
hyperconnected world

We are just a few months away from the beginning of 2022, and the changes in consumer behavior and expectations that changed during the global pandemic crisis have made something very clear to companies worldwide, and that is that these behaviors are here to stay.

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Data at the service of creativity

The marketing sector is undergoing enormous transformations at the moment, with creativity blending with statistics to achieve precise outcomes. Traditional marketers, on the other hand, find this combination perplexing. After all, creativity and data are two opposites of the same coin.

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Pushing European brands
forward with Digitalization

The future is already here and it’s all about digitalization. Pandemics forced businesses to adopt digital services in their models and accelerating their digital transformation due to the shift of behavior in their consumers. Nevertheless by 2020, 37% of Europeans hadn’t yet adopted these advanced technologies in their practices, compared to 27% in the USA.

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Innovation in Marketing

From NFTs, gaming, and solving old problems in a new way, innovation in marketing has a new playfield, trends, and rules. With plenty of possibilities to thrive, marketers need to stay up to date to remain in the game. Let's find out.

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Designing for the Shelf
is not enough

Nowadays, a ferocious competence takes place, old tactics seem obsolete, and you need to have more than a big name to outperform in the market; the rise of products in the United Kingdom against regular brands pictures the state of affairs. So, which differentiators are making people choose one product over the other? Take note.

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Fast ways to increase
your e-commerce sales

If you run an e-commerce store and want more sales to run through, understanding your website, how people use it, where they get stuck, along with some tips and hacks, will give you the insights you need to improve and bridge the gap. Let's find out!

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The ROI Game Changer

For B2B businesses, getting more clients and strategic partners is key to success. There are many ways to do so; however, some are not that known: podcasts. Nowadays, many businesses propel this innovative method, using the podcast service and content marketing to help their clients get:

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How creative must
you be in your industry?

Whether you work in the creative industry or the bureaucratic landscape, creativity doesn't have boundaries. You can use it even in the most squared domains; by definition, creativity is a phenomenon whereby something somehow new and valuable is formed.

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After the pandemic,
everything will be digital

The world looks forward to the end of the pandemic; many people wonder about the changes businesses have made in response to it. Will they prevail now that we are moving forward? Or are we going to live in a more hybrid world? Let's find out.

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How to Increase Your
Digital Audience

Q2 has started, and you've arrived at the stage where you need to respond if you intend to meet your short- and long-term objectives. Today's viewers are tired of intrusive and conventional advertisements, but there are many fascinating ways to use the tools there is nowadays to expand your audience size fundamentally.

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The future of E-Commerce after the vaccine

2020 was sure a year to remember, not only because the pandemic hit us worldwide, but also because it was a year of transformation. We were forced to stop and take a step back. We started reflecting on what is important to us and realizing that nothing was going to be the same as before.

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CPGs: What do your consumers value?

The consumer packaged goods (CPG) industry was one of the most revolutionized due to the COVID-19 pandemic. Consumers are putting a heavy emphasis on health and safety. Last year we saw the rise of e-commerce like never before. The challenges we faced are likely to persist until we reach global health stability.

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Content for CPG brands this spring

Life is slowly going back to normal. It's great to take a pause and actually acknowledge how much did change over the last year. Spring is just around the corner, and it represents the blossoming and rebirth of new things. It will undoubtedly apply to content. Users are more connected than ever, and its tie brands and companies harness social media's unlimited potential.

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2021: The year of
the Virtual In-house

2020 was a breaking point for brands and companies. We are indeed going through a stage of change and revival. Innovation is considered vital in some areas regularly. However, it's not often that we encounter ourselves with the chance to steer the wheel in a radically different direction as a collective.

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Advertising for
GEN Z in 2021

We call Gen Z to the generation born between 1996 and 2016, who, interestingly enough, controls $143 billion in spending power. The Bank of America said their income would surpass that of millennials' by 2031, with "The Great Wealth Transfer" from older generations, this will inevitably add to their consumer power.

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2020: Season 2

Don't be fooled by our dramatic headline; we might have just been guilty of clickbait. Sorry, not sorry. So, don't panic yet, we are setting our new year's resolutions, and we are confident that 2021 is actually going to be better than you'd expect.

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2020: Everything you would never have imagined

“Unprecedented times” Aren’t we all tired of reading this? One thing is sure, though. It seems like this year somebody opened the pandora box. It’s like time slowed down but at the same time accelerated exponentially other aspects of our lives.

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Black Friday: The metamorphosis of an American tradition

Black Friday is almost here. The day after Thanksgiving marks the start of a critical holiday shopping season.

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Audio Content in 2021

Before jumping into what we will be witnessing regarding audio content in 2021, let's make a brief recap of how audio content was first introduced to the human race. Yeah, unlike written content, audio beyond live music didn't exist until relatively recent history.

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Trending on consumer brands

2020 has been a year that will go down in history as the beginning of a new era. The decade started shaking the global economy due to Miss Corona's arrival. Millions of Americans were laid off, public healthcare became overwhelmed, and every major pharma company entered the race to deliver a viable COVID-19 vaccine.

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Creativity: The non-negotiable ingredient

Creativity! What is creativity exactly? Agencies worldwide take the challenge to take Fortune 500 companies' brand materials and communication to the next level. Creativity is one of those things that not everyone can actually put into words. So, what does it mean to be creative?

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CPG Companies, time to reevaluate partnerships

Uncertainty has been the common theme in 2020 across most global industries. CPG brands haven’t been the exception. Economic insecurity has led to price sensitivity, Supply Chain operations have been compromised because of local and regional lockdowns, and consumers are shopping online more than ever before.

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The Rebirth
of Digital Advertising

The world has turned to digital, and so has advertising. Advertisers must be agile, while CPG brands must find creative ways to stay relevant in a “stay at home” era. Brand managers all around the world are concerned about growing and nurturing their brand.

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TikTok has been making headlines ever since it was widely spread among gen Z and other demographics. Most of its users are between the ages of 13 to 34. The Addictive app thrives on suggesting hilarious videos we binge on based on our previous views, skips, and scrolls.

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Challenges CPG Brands face in Q4 2020

As personally as rewarding as it is, Marketers and Brand Managers carry a heavy load of responsibilities. They need to make sure product launches happen on time, monitor labeling and packaging, tv commercials, consumer research, and other activities supporting their brand.

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Omnichannel Marketing for CPG Brands

CPG brands already know that consumer behavior has radically changed in the past few months. For Marketers and Brand Managers, 2020 has been a funny and stressful year.

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Make your YouTube ads
non-skippable every single time!

As if we already didn't have enough subscriptions to every single streaming service out there, the thought of adding yet another to our repertoire is just mad! Most of us are guilty of pressing skip ad at the fifth second, and our brain has already mastered that timed click. And oh, boy! As viewers, we just want to get along with the content we actually want to watch.

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3 Shopping Holidays Brands need to prepare for

This year’s Q4 will probably be very different compared to the Q4s of the past decade. Impulse buying due to a global health crisis has retailers and CPG brands wondering how this will impact the most profitable quarter of the year.

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3 Things you should know about
TikTok’s mind-blowing
reach for digital campaigns

Today TikTok is the fastest growing social platform. #1 social media app downloaded from the App Store and Google Play. Created in China by Zhang Yiming, founder of ByteDance, Tik Tok was merged with the former Musical.ly platform into a “new” app that would forever disrupt the way our young generation expresses themselves.

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5 Power brands that are stepping up
their digital game

The human race in longs for deep and meaningful interaction and its taking place on digital. 2020 will be the year where the world took an accelerated leap to digital. For some, it took a health and economic crisis to move and embrace change. We are all for breaking out of the comfort zone, and these brands are too.

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Speed: How to embrace
Digital Marketing

Today we find ourselves surfing all day for all the kinds of content you can ever imagine. People are streaming movies and series, looking at memes, reading celebrity gossip, playing video games, listening to music, podcasts, and let’s not forget, staying up to date with the news.

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Customer Service: Why it’s
more important than ever
to take care of your clients

We have to start thinking fast forward after the worst of the coronavirus pandemic passes. Nothing will be as it used to, however many of the businesses that have hit pause are not to disappear forever. Can you imagine a world without airlines, restaurants, and massive sports events? We sure can’t. And you shouldn’t either. Enterprises, banks, government, and agencies should not leave their customers hanging.

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4 ways in which e-commerce platforms have been affected by a global pandemic

As a worldwide epidemic unfolds, e-commerce giants have adapted their operation at an unforeseen speed. Big players like Amazon and Walmart online are struggling to keep up and prevent potential health risks. With significantly reduced foot traffic in malls and shopping centers, the population has placed their hopes and dreams upon online solutions.

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Office Renaissance :
How to do it the right way

Building a Home Office has proven to be a challenging task for some. Although many have been getting creative, as seen in social media platforms like Instagram and Tik Tok. Today our beloved pets and playful toddlers are stealing our zoom meetings' attention.

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Celebrating Modern
Women's Movements

International Women’s Day may have been this weekend, but it’s never too late to celebrate the achievements of women from around the world. From fighting for voting rights to becoming world leaders, women have been making their mark.

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The Need for
Product Representation

What separates an okay product visual from a great one? The answer to this question lies in the product’s representation, a key concept for designers working on brands to know. No one knows that more than Daniel Gonzalez, one of our art specialists.

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The Rise of the
In-House Agency

Rest in peace, AORs. In recent years, many power brands have made the switch to working with their own in-house agencies. Some may have seen this transition coming, others were taken completely by surprise, but the fact remains that this has been shaking up the marketing industry over the past few years.

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Talking Creativity
with Paco Zepeda and Joaquin Illanes

The need for creative work grows with each passing year. Every business from startups to established power brands understand that in order to stand out, you need to get creative, especially when trying to reach consumers. Not only is this type of marketing output effective, but it is fun work for the teams involved.

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Effective Marketing to
Consumers in 2020

The new year is already well underway, and many brands are already starting to implement their marketing strategies and tactics to reach consumers in the new decade. But how effective will these campaigns be at connecting with audiences?

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The 2010s: A Decade in Review

It seems that it was just yesterday that we were ringing in 2010. But in just a few short months, talk of the 20s won’t be referencing the 1900s. There is a lot of promise in the next decade regarding the world of marketing.

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Marketing Trends to Expect in 2020

The decade is nearing its end in just a few weeks. While the end of the year is also a time for reflection, marketers have long been looking towards the future. Specifically, towards 2020.

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What is 121 Thankful For?

From fallen leaves and pumpkin spice to corn mazes and flannel shirts, fall brings many things into our lives. One of them being a holiday that reminds us to take time to appreciate what we have. It’s something most people do not do often enough.

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Tips for Implementing Marketing Strategy to Increase Brand Equity

Have you ever rolled a snowball down a hill as a child (or as an adult, no judgement)? It was fun being out in the cold air, watching a small clump of snowflakes gradually gather momentum, and pick up speed as it reaches the bottom, sizeably bigger than it was at the top.

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Inc 5000 Gala: 3 Pillars for Success

Recently, 121 had the honor of attending the Inc 5000 Gala for 2019. For those that may not know, the Inc 5000 is a list that ranks the 5000 fastest growing privately held companies in the United States.

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Get the Most From Your Marketing Budget

It’s that time of year again folks. 2020’s budget will once again look to shape the way your team is able to plan for your brand. Not every budget is created equal.

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Drive Conversions Through Web Design

The digital landscape is shifting and growing each passing day. From Facebook and Instagram to Twitter and TikTok, social media continues to dominate.

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Winning the Micro-Moment

Content is everywhere. Consumers are inundated with content from marketing teams the world over trying to get their attention. With mobile devices seemingly in hands 24/7, there is no limit to the information being seen on a daily basis.

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Are Conferences a Thing of the Past?

We’ve all been there. Poring over lists of different industry events, passing over a nice sum to attend, packing, and networking for days on end. It’s an exercise that we go through every year, sometimes multiple times, because it is the norm.

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Step Up Your Point of Purchase Game

As a brand marketer, you probably have been told or have said that the end is nigh for brick and mortar retailers. The death of in store retail shopping has been grossly overstated. According to recent reports, more stores opened than closed in 2018 with a net gain of over 3,000 stores.

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Tips for Effective Seasonal Marketing

Around the same times every year, a parade of bright packaging makes its way through our local supermarkets. Easter, Halloween and Christmas holiday periods would not seem complete without the accompanying marketing campaigns from the brands we know and love.

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How to do Influencer Marketing the Right Way

Brands like to think their marketing and branding efforts alone would be enough to hold credibility with consumers. But generally speaking, people respect people, not a faceless line of products. It's human nature. So what is a brand to do?

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Encourage Engagement with Experiential Marketing

Let’s talk about experiences. We all have them, some more meaningful than others. What was the last memorable experience that you had? Was it a weekend trip through the mountains?

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Thinking Eco: Brands Should Embrace Circular Design and Sustainable Packaging

With more than 70% of purchase decisions being made in store, packaging that catches the eye is the last appeal brands make to consumers. For today’s consumer however, being eye-catching is no longer enough. While perusing the goods in the local supermarket, many potential customers are asking questions about a brand’s sustainability efforts.

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Appealing to Gen Z Through Values-Based Content

Social responsibility may not be a priority for many brands, but there is a generation that believes that it should. Members of Gen Z have made it loud and clear that they care about brands with values more than brands that offer them value.

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Transparency in Brand Marketing

Let’s reflect on personal communication. The conversations you have with an acquaintance, what are they about? Small talk about the weather, sports, possibly a restaurant that you’ve visited recently.

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How Your Organization's Culture Influences its Success

The average business executive will more than likely be happy to tell you about what is happening on the balance sheet and usually can do so at great lengths.

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The Power of Personalization: Creating the Ultimate Consumer Experience

We recently attended the 2019 Adobe Summit in Las Vegas, and it exceeded our expectations! This year event was all about experience, featuring workshops, conferences, and speakers aiming to encourage and enlighten attendees to be more captivating, congruent and cohesive when it comes to creating their customer experiences.

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Finding Brand Purpose: Bringing Your Brand To Life

In today’s market, a brand without substance isn’t likely to survive, and therefore, even less expected to stand the test of time.

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Making Sense Of It All: Has Going Digital Dehumanized Us?

The Information Age, the Digital Age, the Computer Age...even the New Media Age. The times we are living in now have been referred to by many names, and it’s an era that hasn’t quite ended yet. We don’t know what will mark the end of this period.

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Move Over Millennials: What Brands Must Do To Embrace Gen Z Consumers

Coming of age has never been easy, and in these ever-changing modern times in which nothing seems certain, teenagers have never had it more tough. If you think that makes Generation Z anything like Millennials, the less optimistic and often misunderstood cohort preceding them, think again.

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Yesterday marked the first day of the Chinese New Year (otherwise known as the Lunar New Year), so we’re taking advantage of this opportunity to look into the development of graphic design and branding in China.

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We’ve spent the past month taking a look at the projected trends in branding and marketing for 2019, and well, though some seem an inevitable progression of trends from the last couple of years, some came clear out of left field.

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With less than a week left until we ring in the new year, it’s time to look back on the trends that dominated the CPG industry in the past year, and what trends we should expect in 2019.

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When it comes to branding, you should constantly be keeping tabs on whether or not you’re being consistent. Consistency goes hand in hand with reliability, and you definitely don’t want to come off as unreliable to your consumers...it could make or break your brand.

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With Thanksgiving and the Winter holidays quickly approaching, brands and consumers are also preparing for the biggest shopping holidays of the year - Black Friday and Cyber Monday.

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Ever seen a brand release a new product that makes you wonder, “What were they thinking?” Often this happens when a brand that’s known and loved for a specific product ventures into a completely different category of products.

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Surely you’ve started to feel the buzz in the air, and not just because it’s cooler and blowing falling leaves onto the ground. Hopefully you’re not sick of pumpkin spice-everything yet, because it’s usually when you get to that point that it’s inevitable - the holidays are here.

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Summer has officially come to a close, and while kids have gone back to school and stores prepare themselves for the holidays, for us in the marketing and B2B world, it means another budgeting season is upon us.

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Faster, bolder, stronger: How an integrated production agency will save you (even more) time and money

In an industry that’s in constant flux, agencies must be willing to adapt to changes if they want to survive. An agency could have a workflow model that is tried and true, but it has to be able to evolve and reinvent itself as new trends and technology transform and reshape the industry. Otherwise, an agency that may have garnered success at some point, and that may have once had a bright future ahead, could be left in the dust, wondering where it all went wrong.

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In an era of user-centrism, customer service should be a priority

They say marketing shows clients why they should buy a product, whereas customer service shows them why they should return. Although these two goals used to be mutually exclusive, the truth is that nowadays marketers are beginning to see the perks of keeping an active collaboration between both departments. Actually, some experts have even dared to say that customer service is the new marketing.

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If content is King, video is the heir to the throne: the importance of video marketing

Content marketing is not a new strategy. The last few years, this trend has been increasing its popularity among digital marketers and brand managers alike. This scenario has favored the appearance of different techniques that aim to interact with specific audiences and drive sales. However, although there are many types of content that can fuel this strategy, the truth is that there is one in particular that has dominated the current digital scene: video.

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Why Packaging Design should be the fifth “P” in the Marketing mix

Product, price, place, and promotion are the bread-and-butter of anyone related to the marketing world. And although the 4 P’s are crucial to execute any well-rounded strategy, the truth is that packaging design has proven to be an emerging force that deserves its own “P” in the mix.

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The importance of user-centered marketing

Back in the day, marketing strategies used to focus on the product. The job of the marketer was to inform the potential customers of all the benefits and advantages of their merchandise. However, although cold calls and aggressive sales are still popular, the industry is finding new and innovative ways to lure clients into their businesses.

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5 Social Media trends you need to include in your digital marketing strategy

With the social media scene facing constant changes, it is very important for brands to adapt to the latest tendencies. Any digital marketing strategy should evolve with the updates of the online world and content should cater customer’s needs. That’s why we put together a list of the newest social media trends that need to be on every marketer’s agenda.

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Outsourcing is not enough: How can the onsite model benefit your marketing strategy?

We all know the benefits of outsourcing. It doesn’t matter if a company is big or small, outsourcing is an ideal way of lowering the labor costs without compromising the quality. Additionally, this practice allows you to have access to a global talent pool while reducing potential risks and delivery times.

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Content is still king: Why is it important for brands to create valuable material for their audiences

Content marketing has been proven to be one of the most effective tactics to draw customer’s attention. The days where traditional ads and high keyword counts were enough to generate leads are long gone. Currently, search engines give priority to websites that provide the best information to users and offer high-quality answers to their inquiries, instead of just assailing them with sales pitches.

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SEO Basics: What you need to know to rank better this 2018

It’s nearly impossible to plan a digital marketing strategy without considering search engine optimization (SEO). Nowadays, getting your webpage ranked is not only a key element to increase the visibility of your brand, but also a challenge. The Google algorithm changes constantly and marketers need to be able to keep up with the updates in order to rank better.

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How digital trends could help you shape up your social media channels

As fast and changing as the digital environment is, one of the things that keeps popping up in every social media channel available and in a very predominant way, are trends. Don’t believe us? Let’s do a quick exercise! Go to your Facebook feed and begin scrolling down. We bet that you’re going to find a funny meme, or a post about some trending news, in less than a minute. Now, go to any page of the brands you follow or that you happen to love.

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The true value of buzzwords and jargon in marketing (spoiler: It's ZERO)

What’s the first thing that comes to your mind when we say something like “Brand Film”? And what about “advertainment”? And “clickbait”? If you happen to navigate on a daily basis in a marketing environment, you may be acquainted with those particular terms, but if you’re not, you probably wouldn’t know that these are buzzwords and that they are totally relevant on a marketing and digital marketing level, but that’s it.

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The key to digital marketing: defining your niche

Someone that does everything isn’t good at anything. Have you ever tried to please everybody at once? It’s exhausting and not very rewarding.

The same thing happens in digital marketing when your target audience is not well defined, it becomes an expensive investment that doesn’t bring back a lot of results.

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Getting ahead: the Social Media trends that will take the spotlight in 2018

We’re well into 2018, you probably have your Social Media Strategy mapped out by now, and if you don’t then maybe we can help out.

This year started with a pretty big (and completely predictable) announcement by Facebook, some cool updates by Instagram, and a whole new bundle of possibilities for Google Analytics.

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A piece of advice: Let's speed things up and change the industry

What is branding? For me, it’s the action a brand does when it connects emotionally with a consumer. If a manufacturer in the consumer packaged goods industry wants to launch a new product into the market, it needs to focus on developing a unique offering: a brand and a package design that communicates and connects with the consumer.

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The beauty of simplifying your marketing

I’m going to keep this real. If you clicked on this article, it’s because you might feel the digital marketing world has gotten out of hand with these arduous, jargon-filled articles that do little more than confuse you.

Some of your colleagues may even pretend they understand them, but let’s face it. They’re lying and couldn’t explain them to you even if they tried with every buzzwordy technique they know.

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This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.

When do we collect information?

We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

• To send periodic emails regarding your order or other products and services.


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Where do we storage your data?

We store all your data exclusively on our servers for at least a year, and we are the only ones that have access to them.

How can you access to your data?

You can exercise, at any time, the rights of access, rectification, cancellation and opposition of your personal data via email, addressed to privacidad@121corp.com indicating your name, surnames, telephone number, attaching a photocopy of your ID or official document that proves your identity and clearly indicating the right you wish to exercise.

How to ask us to delete your data?

If you would like to unsubscribe from any of our communications you may do so by sending us an email to privacidad@121corp.com. Otherwise, by continuing to interact with our emails, you provide us with permission to manage and use your data as described above.

How do we protect visitor information?

We do not use vulnerability scanning and/or scanning to PCI standards.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

What happens if there’s a data breach?

We will inform all of our users within the first 72 hours.

Do we use 'cookies'?

We do not use cookies for tracking purposes

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies.
You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled that make your site experience more efficient and some of our services will not function properly.

Third Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.

Third party links

We do not include or offer third party products or services on our website.


Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.

We use Google AdSense Advertising on our website.

Google, as a third party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

We have implemented the following:
• Google Display Network Impression Reporting
• Demographics and Interests Reporting

We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.

Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. - See more at:

According to CalOPPA we agree to the following:

Users can visit our site anonymously
Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy', and can be easily be found on the page specified above.

Users will be notified of any privacy policy changes: • On our Privacy Policy Page Users are able to change their personal information: • By emailing us

How does our site handle do not track signals?

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third party behavioral tracking?
It's also important to note that we allow third party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under 13.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

To be in accordance with CANSPAM we agree to the following:

If at any time you would like to unsubscribe from receiving future emails, you can email us at
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Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

7315 Winsconsin Avenue, Suite 400 W
Bethesda, MD 20814

Last Edited on May 25, 2018

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