Twenty-five years ago, a magic tool called cookies that changed digital advertising was born. Thanks to them, marketers could identify, build a profile based on interactions, and activate engagement through a series of messages. Cookies were also helpful for insight and brand impact.Read more
Some Brands are so famous that they have become proprietary eponyms or Generic Trademarks. People ask for a Kleenex instead of Tissue, a Cola instead of a Coke, they "Google" things, not "Yahoo" them; this means these brands have brand awareness; they are well-known and have replaced generic names with their name in our language.Read more
Brand purpose is vital because it demonstrates to your customers that you are more than your products, services, or advertising efforts. You have a goal that is larger than merely making a profit. A new generation of customers wants businesses to stand for something broader than the items they sell.Read more
We are just a few months away from the beginning of 2022, and the changes in consumer behavior and expectations that changed during the global pandemic crisis have made something very clear to companies worldwide, and that is that these behaviors are here to stay.Read more
The marketing sector is undergoing enormous transformations at the moment, with creativity blending with statistics to achieve precise outcomes. Traditional marketers, on the other hand, find this combination perplexing. After all, creativity and data are two opposites of the same coin.Read more
The future is already here and it’s all about digitalization. Pandemics forced businesses to adopt digital services in their models and accelerating their digital transformation due to the shift of behavior in their consumers. Nevertheless by 2020, 37% of Europeans hadn’t yet adopted these advanced technologies in their practices, compared to 27% in the USA.Read more
From NFTs, gaming, and solving old problems in a new way, innovation in marketing has a new playfield, trends, and rules. With plenty of possibilities to thrive, marketers need to stay up to date to remain in the game. Let's find out.Read more
Nowadays, a ferocious competence takes place, old tactics seem obsolete, and you need to have more than a big name to outperform in the market; the rise of products in the United Kingdom against regular brands pictures the state of affairs. So, which differentiators are making people choose one product over the other? Take note.Read more
If you run an e-commerce store and want more sales to run through, understanding your website, how people use it, where they get stuck, along with some tips and hacks, will give you the insights you need to improve and bridge the gap. Let's find out!Read more
For B2B businesses, getting more clients and strategic partners is key to success. There are many ways to do so; however, some are not that known: podcasts. Nowadays, many businesses propel this innovative method, using the podcast service and content marketing to help their clients get:Read more
Whether you work in the creative industry or the bureaucratic landscape, creativity doesn't have boundaries. You can use it even in the most squared domains; by definition, creativity is a phenomenon whereby something somehow new and valuable is formed.Read more
The world looks forward to the end of the pandemic; many people wonder about the changes businesses have made in response to it. Will they prevail now that we are moving forward? Or are we going to live in a more hybrid world? Let's find out.Read more
Q2 has started, and you've arrived at the stage where you need to respond if you intend to meet your short- and long-term objectives. Today's viewers are tired of intrusive and conventional advertisements, but there are many fascinating ways to use the tools there is nowadays to expand your audience size fundamentally.Read more
2020 was sure a year to remember, not only because the pandemic hit us worldwide, but also because it was a year of transformation. We were forced to stop and take a step back. We started reflecting on what is important to us and realizing that nothing was going to be the same as before.Read more
The consumer packaged goods (CPG) industry was one of the most revolutionized due to the COVID-19 pandemic. Consumers are putting a heavy emphasis on health and safety. Last year we saw the rise of e-commerce like never before. The challenges we faced are likely to persist until we reach global health stability.Read more
Life is slowly going back to normal. It's great to take a pause and actually acknowledge how much did change over the last year. Spring is just around the corner, and it represents the blossoming and rebirth of new things. It will undoubtedly apply to content. Users are more connected than ever, and its tie brands and companies harness social media's unlimited potential.Read more
2020 was a breaking point for brands and companies. We are indeed going through a stage of change and revival. Innovation is considered vital in some areas regularly. However, it's not often that we encounter ourselves with the chance to steer the wheel in a radically different direction as a collective.Read more
We call Gen Z to the generation born between 1996 and 2016, who, interestingly enough, controls $143 billion in spending power. The Bank of America said their income would surpass that of millennials' by 2031, with "The Great Wealth Transfer" from older generations, this will inevitably add to their consumer power.Read more
Don't be fooled by our dramatic headline; we might have just been guilty of clickbait. Sorry, not sorry. So, don't panic yet, we are setting our new year's resolutions, and we are confident that 2021 is actually going to be better than you'd expect.Read more
“Unprecedented times” Aren’t we all tired of reading this? One thing is sure, though. It seems like this year somebody opened the pandora box. It’s like time slowed down but at the same time accelerated exponentially other aspects of our lives.Read more
Black Friday is almost here. The day after Thanksgiving marks the start of a critical holiday shopping season.Read more
Before jumping into what we will be witnessing regarding audio content in 2021, let's make a brief recap of how audio content was first introduced to the human race. Yeah, unlike written content, audio beyond live music didn't exist until relatively recent history.Read more
2020 has been a year that will go down in history as the beginning of a new era. The decade started shaking the global economy due to Miss Corona's arrival. Millions of Americans were laid off, public healthcare became overwhelmed, and every major pharma company entered the race to deliver a viable COVID-19 vaccine.Read more
Creativity! What is creativity exactly? Agencies worldwide take the challenge to take Fortune 500 companies' brand materials and communication to the next level. Creativity is one of those things that not everyone can actually put into words. So, what does it mean to be creative?Read more
Uncertainty has been the common theme in 2020 across most global industries. CPG brands haven’t been the exception. Economic insecurity has led to price sensitivity, Supply Chain operations have been compromised because of local and regional lockdowns, and consumers are shopping online more than ever before.Read more
The world has turned to digital, and so has advertising. Advertisers must be agile, while CPG brands must find creative ways to stay relevant in a “stay at home” era. Brand managers all around the world are concerned about growing and nurturing their brand.Read more
TikTok has been making headlines ever since it was widely spread among gen Z and other demographics. Most of its users are between the ages of 13 to 34. The Addictive app thrives on suggesting hilarious videos we binge on based on our previous views, skips, and scrolls.Read more
As personally as rewarding as it is, Marketers and Brand Managers carry a heavy load of responsibilities. They need to make sure product launches happen on time, monitor labeling and packaging, tv commercials, consumer research, and other activities supporting their brand.Read more
CPG brands already know that consumer behavior has radically changed in the past few months. For Marketers and Brand Managers, 2020 has been a funny and stressful year.Read more
As if we already didn't have enough subscriptions to every single streaming service out there, the thought of adding yet another to our repertoire is just mad! Most of us are guilty of pressing skip ad at the fifth second, and our brain has already mastered that timed click. And oh, boy! As viewers, we just want to get along with the content we actually want to watch.Read more
This year’s Q4 will probably be very different compared to the Q4s of the past decade. Impulse buying due to a global health crisis has retailers and CPG brands wondering how this will impact the most profitable quarter of the year.Read more
Today TikTok is the fastest growing social platform. #1 social media app downloaded from the App Store and Google Play. Created in China by Zhang Yiming, founder of ByteDance, Tik Tok was merged with the former Musical.ly platform into a “new” app that would forever disrupt the way our young generation expresses themselves.Read more
The human race in longs for deep and meaningful interaction and its taking place on digital. 2020 will be the year where the world took an accelerated leap to digital. For some, it took a health and economic crisis to move and embrace change. We are all for breaking out of the comfort zone, and these brands are too.Read more
Today we find ourselves surfing all day for all the kinds of content you can ever imagine. People are streaming movies and series, looking at memes, reading celebrity gossip, playing video games, listening to music, podcasts, and let’s not forget, staying up to date with the news.Read more
We have to start thinking fast forward after the worst of the coronavirus pandemic passes. Nothing will be as it used to, however many of the businesses that have hit pause are not to disappear forever. Can you imagine a world without airlines, restaurants, and massive sports events? We sure can’t. And you shouldn’t either. Enterprises, banks, government, and agencies should not leave their customers hanging.Read more
As a worldwide epidemic unfolds, e-commerce giants have adapted their operation at an unforeseen speed. Big players like Amazon and Walmart online are struggling to keep up and prevent potential health risks. With significantly reduced foot traffic in malls and shopping centers, the population has placed their hopes and dreams upon online solutions.Read more
Building a Home Office has proven to be a challenging task for some. Although many have been getting creative, as seen in social media platforms like Instagram and Tik Tok. Today our beloved pets and playful toddlers are stealing our zoom meetings' attention.Read more
International Women’s Day may have been this weekend, but it’s never too late to celebrate the achievements of women from around the world. From fighting for voting rights to becoming world leaders, women have been making their mark.Read more
What separates an okay product visual from a great one? The answer to this question lies in the product’s representation, a key concept for designers working on brands to know. No one knows that more than Daniel Gonzalez, one of our art specialists.Read more
Rest in peace, AORs. In recent years, many power brands have made the switch to working with their own in-house agencies. Some may have seen this transition coming, others were taken completely by surprise, but the fact remains that this has been shaking up the marketing industry over the past few years.Read more
The need for creative work grows with each passing year. Every business from startups to established power brands understand that in order to stand out, you need to get creative, especially when trying to reach consumers. Not only is this type of marketing output effective, but it is fun work for the teams involved.Read more
The new year is already well underway, and many brands are already starting to implement their marketing strategies and tactics to reach consumers in the new decade. But how effective will these campaigns be at connecting with audiences?Read more
It seems that it was just yesterday that we were ringing in 2010. But in just a few short months, talk of the 20s won’t be referencing the 1900s. There is a lot of promise in the next decade regarding the world of marketing.Read more
The decade is nearing its end in just a few weeks. While the end of the year is also a time for reflection, marketers have long been looking towards the future. Specifically, towards 2020.Read more
From fallen leaves and pumpkin spice to corn mazes and flannel shirts, fall brings many things into our lives. One of them being a holiday that reminds us to take time to appreciate what we have. It’s something most people do not do often enough.Read more
Have you ever rolled a snowball down a hill as a child (or as an adult, no judgement)? It was fun being out in the cold air, watching a small clump of snowflakes gradually gather momentum, and pick up speed as it reaches the bottom, sizeably bigger than it was at the top.Read more
Recently, 121 had the honor of attending the Inc 5000 Gala for 2019. For those that may not know, the Inc 5000 is a list that ranks the 5000 fastest growing privately held companies in the United States.Read more
It’s that time of year again folks. 2020’s budget will once again look to shape the way your team is able to plan for your brand. Not every budget is created equal.Read more
The digital landscape is shifting and growing each passing day. From Facebook and Instagram to Twitter and TikTok, social media continues to dominate.Read more
Content is everywhere. Consumers are inundated with content from marketing teams the world over trying to get their attention. With mobile devices seemingly in hands 24/7, there is no limit to the information being seen on a daily basis.Read more
We’ve all been there. Poring over lists of different industry events, passing over a nice sum to attend, packing, and networking for days on end. It’s an exercise that we go through every year, sometimes multiple times, because it is the norm.Read more
As a brand marketer, you probably have been told or have said that the end is nigh for brick and mortar retailers. The death of in store retail shopping has been grossly overstated. According to recent reports, more stores opened than closed in 2018 with a net gain of over 3,000 stores.Read more
Around the same times every year, a parade of bright packaging makes its way through our local supermarkets. Easter, Halloween and Christmas holiday periods would not seem complete without the accompanying marketing campaigns from the brands we know and love.Read more
Brands like to think their marketing and branding efforts alone would be enough to hold credibility with consumers. But generally speaking, people respect people, not a faceless line of products. It's human nature. So what is a brand to do?Read more
Let’s talk about experiences. We all have them, some more meaningful than others. What was the last memorable experience that you had? Was it a weekend trip through the mountains?Read more
With more than 70% of purchase decisions being made in store, packaging that catches the eye is the last appeal brands make to consumers. For today’s consumer however, being eye-catching is no longer enough. While perusing the goods in the local supermarket, many potential customers are asking questions about a brand’s sustainability efforts.Read more
Social responsibility may not be a priority for many brands, but there is a generation that believes that it should. Members of Gen Z have made it loud and clear that they care about brands with values more than brands that offer them value.Read more
Let’s reflect on personal communication. The conversations you have with an acquaintance, what are they about? Small talk about the weather, sports, possibly a restaurant that you’ve visited recently.Read more
The average business executive will more than likely be happy to tell you about what is happening on the balance sheet and usually can do so at great lengths.Read more
We recently attended the 2019 Adobe Summit in Las Vegas, and it exceeded our expectations! This year event was all about experience, featuring workshops, conferences, and speakers aiming to encourage and enlighten attendees to be more captivating, congruent and cohesive when it comes to creating their customer experiences.Read more
In today’s market, a brand without substance isn’t likely to survive, and therefore, even less expected to stand the test of time.Read more
The Information Age, the Digital Age, the Computer Age...even the New Media Age. The times we are living in now have been referred to by many names, and it’s an era that hasn’t quite ended yet. We don’t know what will mark the end of this period.Read more
Coming of age has never been easy, and in these ever-changing modern times in which nothing seems certain, teenagers have never had it more tough. If you think that makes Generation Z anything like Millennials, the less optimistic and often misunderstood cohort preceding them, think again.Read more
Yesterday marked the first day of the Chinese New Year (otherwise known as the Lunar New Year), so we’re taking advantage of this opportunity to look into the development of graphic design and branding in China.Read more
We’ve spent the past month taking a look at the projected trends in branding and marketing for 2019, and well, though some seem an inevitable progression of trends from the last couple of years, some came clear out of left field.Read more
With less than a week left until we ring in the new year, it’s time to look back on the trends that dominated the CPG industry in the past year, and what trends we should expect in 2019.Read more
When it comes to branding, you should constantly be keeping tabs on whether or not you’re being consistent. Consistency goes hand in hand with reliability, and you definitely don’t want to come off as unreliable to your consumers...it could make or break your brand.Read more
With Thanksgiving and the Winter holidays quickly approaching, brands and consumers are also preparing for the biggest shopping holidays of the year - Black Friday and Cyber Monday.Read more
Ever seen a brand release a new product that makes you wonder, “What were they thinking?” Often this happens when a brand that’s known and loved for a specific product ventures into a completely different category of products.Read more
Surely you’ve started to feel the buzz in the air, and not just because it’s cooler and blowing falling leaves onto the ground. Hopefully you’re not sick of pumpkin spice-everything yet, because it’s usually when you get to that point that it’s inevitable - the holidays are here.Read more
Summer has officially come to a close, and while kids have gone back to school and stores prepare themselves for the holidays, for us in the marketing and B2B world, it means another budgeting season is upon us.Read more
In an industry that’s in constant flux, agencies must be willing to adapt to changes if they want to survive. An agency could have a workflow model that is tried and true, but it has to be able to evolve and reinvent itself as new trends and technology transform and reshape the industry. Otherwise, an agency that may have garnered success at some point, and that may have once had a bright future ahead, could be left in the dust, wondering where it all went wrong.Read more
They say marketing shows clients why they should buy a product, whereas customer service shows them why they should return. Although these two goals used to be mutually exclusive, the truth is that nowadays marketers are beginning to see the perks of keeping an active collaboration between both departments. Actually, some experts have even dared to say that customer service is the new marketing.Read more
Content marketing is not a new strategy. The last few years, this trend has been increasing its popularity among digital marketers and brand managers alike. This scenario has favored the appearance of different techniques that aim to interact with specific audiences and drive sales. However, although there are many types of content that can fuel this strategy, the truth is that there is one in particular that has dominated the current digital scene: video.Read more
Product, price, place, and promotion are the bread-and-butter of anyone related to the marketing world. And although the 4 P’s are crucial to execute any well-rounded strategy, the truth is that packaging design has proven to be an emerging force that deserves its own “P” in the mix.Read more
Back in the day, marketing strategies used to focus on the product. The job of the marketer was to inform the potential customers of all the benefits and advantages of their merchandise. However, although cold calls and aggressive sales are still popular, the industry is finding new and innovative ways to lure clients into their businesses.Read more
With the social media scene facing constant changes, it is very important for brands to adapt to the latest tendencies. Any digital marketing strategy should evolve with the updates of the online world and content should cater customer’s needs. That’s why we put together a list of the newest social media trends that need to be on every marketer’s agenda.Read more
We all know the benefits of outsourcing. It doesn’t matter if a company is big or small, outsourcing is an ideal way of lowering the labor costs without compromising the quality. Additionally, this practice allows you to have access to a global talent pool while reducing potential risks and delivery times.Read more
Content marketing has been proven to be one of the most effective tactics to draw customer’s attention. The days where traditional ads and high keyword counts were enough to generate leads are long gone. Currently, search engines give priority to websites that provide the best information to users and offer high-quality answers to their inquiries, instead of just assailing them with sales pitches.Read more
It’s nearly impossible to plan a digital marketing strategy without considering search engine optimization (SEO). Nowadays, getting your webpage ranked is not only a key element to increase the visibility of your brand, but also a challenge. The Google algorithm changes constantly and marketers need to be able to keep up with the updates in order to rank better.Read more
As fast and changing as the digital environment is, one of the things that keeps popping up in every social media channel available and in a very predominant way, are trends. Don’t believe us? Let’s do a quick exercise! Go to your Facebook feed and begin scrolling down. We bet that you’re going to find a funny meme, or a post about some trending news, in less than a minute. Now, go to any page of the brands you follow or that you happen to love.Read more
What’s the first thing that comes to your mind when we say something like “Brand Film”? And what about “advertainment”? And “clickbait”? If you happen to navigate on a daily basis in a marketing environment, you may be acquainted with those particular terms, but if you’re not, you probably wouldn’t know that these are buzzwords and that they are totally relevant on a marketing and digital marketing level, but that’s it.Read more
Someone that does everything isn’t good at anything. Have you ever tried to please everybody at once? It’s exhausting and not very rewarding.
The same thing happens in digital marketing when your target audience is not well defined, it becomes an expensive investment that doesn’t bring back a lot of results.
We’re well into 2018, you probably have your Social Media Strategy mapped out by now, and if you don’t then maybe we can help out.
This year started with a pretty big (and completely predictable) announcement by Facebook, some cool updates by Instagram, and a whole new bundle of possibilities for Google Analytics.
What is branding? For me, it’s the action a brand does when it connects emotionally with a consumer. If a manufacturer in the consumer packaged goods industry wants to launch a new product into the market, it needs to focus on developing a unique offering: a brand and a package design that communicates and connects with the consumer.Read more
I’m going to keep this real. If you clicked on this article, it’s because you might feel the digital marketing world has gotten out of hand with these arduous, jargon-filled articles that do little more than confuse you.
Some of your colleagues may even pretend they understand them, but let’s face it. They’re lying and couldn’t explain them to you even if they tried with every buzzwordy technique they know.
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Last Edited on May 25, 2018