2020: Season 2
Don't be fooled by our dramatic headline; we might have just been guilty of clickbait. Sorry, not sorry. So, don't panic yet, we are setting our new year's resolutions, and we are confident that 2021 is actually going to be better than you'd expect.
2020 was a year of firsts and a disruptive way to start a decade. Yet, we are very optimistic about what is yet to come. Our collective perspective is beginning to shift as we are more connected than ever through our devices. The pandemic increased users' online time, resulting in a massive boom in e-commerce, social media, and live streams.
"You're on mute" is a phrase we'll most likely continue telling our colleagues. Video conferencing apps witness astonishing growth. Zoom helped keep employees, students, and families stay connected amidst the pandemic. C|net stated that Zoom grew from 10 million daily meeting participants in December 2019 to more than 300 million in April 2020.
Online Amplification
As they say, never let a crisis go to waste. We learn the most, going through unprecedented times. Global CPG brands have dared to experiment with other types of interactive ads. Luckily Nielsen states that CPG sales will remain elevated as consumers spend more time at home. In the U.S., the number of online exclusive and heavy shoppers doubled amidst the pandemic. Consumers are getting everyday items through the internet.
E-comm will continue on the rise, as well as the acceleration of digital and the need for Brand managers to adapt and market to the Now Generation. It's also crucial to note that Gen Z is becoming the most vital target audience for social media marketing as they are entering adulthood.
According to the MIT Technology Review, more than 8 out of 10 North American Organizations made significant investments in their digital infrastructure and related operational processes. The results from a survey they conducted with 600 tech decision-makers showed the impact of the pandemic in the way of work and what companies are prioritizing. For example, 52% of respondents claimed they prioritized software as a service over traditional software development.
Brands are now depending more on online channels. According to Chief Marketer, L'Oréal's e-commerce business now represents 25% of the company's revenue. Marketing departments are in constant renovation. Volume and ongoing content diversification demand that materials are created in a Consumer-centric approach. We are talking about all kinds of content, such as pictures, gifs, motion graphics videos, audio for Social and e-comm platforms. Youtube, Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Amazon all require different specs.
Creativity
As Adam Brandenburger on HBR said, Strategy Needs Creativity, you cannot reinvent a business with analysis only. Creativity is the ingredient to success. Brands and agencies must keep innovating and striving to offer newer and better solutions.
Social media users are more skeptical than ever; in fact, 75% of consumers don't expect ads to be true. According to Hubspot's study, 71% of users are More Likely to Purchase Based on Social Media Referrals. This is also why influencer culture is booming. Users want to see other people using products.
Content that's not spam is so entertaining to consumers. We love ads, the ones that are creative and genuine. Brands must leverage data and act on consumer insights to better all the omnichannel experience and ensure brand consistency.
More than ever, brands need to rethink their strategy and get content out of everything they do. Awareness and consideration posts are ephemeral, and consumers will remember you if you made a good impression on them.
Speed
Fast turnarounds make the difference between meeting or not a deadline. 2020 taught us that everything that can go wrong would go wrong, primarily referring to supply chain management and product availability. Today we are sure that speed to market is crucial.
The jump to e-commerce has made consumers try brands that they usually wouldn't consume, so brands will need to keep up their presence in their consumers' media to get into their homes. The beauty category will be one of the most benefited from a lot of content marketing.
We jump-started the decade fast. 2021 is a year filled with new opportunities, and we are ready to take every single challenge with you.
WWW.121CORP.COM
PRIVACY POLICY
This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.
When do we collect information?
We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
• To send periodic emails regarding your order or other products and services.
Consent
We’ll ask for your consent before requesting any type of information, it’ll also be optional to do so. You can also easily withdraw it or change it at any time. However, failure to provide that consent will prevent us from delivering content and other experiences to you.
Where do we storage your data?
We store all your data exclusively on our servers for at least a year, and we are the only ones that have access to them.
How can you access to your data?
You can exercise, at any time, the rights of access, rectification, cancellation and opposition of your personal data via email, addressed to privacidad@121corp.com indicating your name, surnames, telephone number, attaching a photocopy of your ID or official document that proves your identity and clearly indicating the right you wish to exercise.
How to ask us to delete your data?
If you would like to unsubscribe from any of our communications you may do so by sending us an email to privacidad@121corp.com. Otherwise, by continuing to interact with our emails, you provide us with permission to manage and use your data as described above.
How do we protect visitor information?
We do not use vulnerability scanning and/or scanning to PCI standards.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
What happens if there’s a data breach?
We will inform all of our users within the first 72 hours.
Do we use 'cookies'?
We do not use cookies for tracking purposes
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies.
You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled that make your site experience more efficient and some of our services will not function properly.
Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.
Third party links
We do not include or offer third party products or services on our website.
Google
Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.
https://support.google.com/adwordspolicy/answer/1316548?hl=en
We use Google AdSense Advertising on our website.
Google, as a third party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.
We have implemented the following:
• Google Display Network Impression Reporting
• Demographics and Interests Reporting
We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.
Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. - See more at:
http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf
According to CalOPPA we agree to the following:
Users can visit our site anonymously
Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy', and can be easily be found on the page specified above.
Users will be notified of any privacy policy changes: • On our Privacy Policy Page Users are able to change their personal information: • By emailing us
How does our site handle do not track signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third party behavioral tracking?
It's also important to note that we allow third party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.
We do not specifically market to children under 13.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
To be in accordance with CANSPAM we agree to the following:
If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email. and we will promptly remove you from ALL correspondence.
Contacting Us
If there are any questions regarding this privacy policy you may contact us using the information below.
www.121corp.com
7315 Winsconsin Avenue, Suite 400 W
Bethesda, MD 20814
USA
privacidad@121corp.com
Last Edited on May 25, 2018