2021: The year of
the Virtual In-house
2020 was a breaking point for brands and companies. We are indeed going through a stage of change and revival. Innovation is considered vital in some areas regularly. However, it's not often that we encounter ourselves with the chance to steer the wheel in a radically different direction as a collective.
Companies are taking the chance to do things that would have been considered crazy at the beginning of 2021. Some are considering selling off buildings and keeping part of their operations permanently remotely. I liked how The Drum said that this situation gives us room to get our house in order. Brands and agencies are still figuring out what will the best way to jump-start the decade.
CPG giant Unilever is one of the pioneers setting their in-house agency. This doesn't mean they don't work with AORs or Independent agencies. The World Federation of Advertisers has remarked that the current pandemic has accelerated the trend to the tune of 57% among multinational companies. Holding companies like Procter and Gamble, Nestlé, Hertz, and Anheuser-Busch have also started to jump on the trend.
The rise of the Virtual In-house
Brands are daring to try new things, everything truly changed, and executives believe this is the perfect time to address marketing ad spend and social communications. This gives smaller agencies the chance to win over vulnerable accounts with household names by pitching in a request for proposal and getting to showcase their capabilities.
Hybrid models are likely to excel. Brands get the best of both worlds—agencies' expertise and the support a reliable partnership provides. Physical space at offices is always limited; brand Managers don't have to worry about all the work it takes to manage large teams. Design units require more than only direction and paperwork.
Forbes states that one reason cost inefficiencies occur in an attempt to separate media and creativity. When in reality, it's a synergy of creative design integration and implementation brand managers are after.
Acceleration to digital is taking us places. We are in the golden era of abundance of skills and expertise. It's vital, though, that brands make it clear to their collaborators that Agencies are there to complement and support their in-house teams and not to replace them. This isn't a matter of competition but harmony.
Proximity
Collaboration is fast & efficient. For Brand managers, it’s like opening their office door and talking to a team that's working their magic in the next room. Communication flow allows for brands to test as they go. Campaigns are more malleable and can be adapted day-to-day depending on how users react and which strategy keeps the best engagement level.
Dedicated units video specialists, senior designers, copywriters, and digital strategists offer clients savory creativity that would rather quickly dissolve within biased teams.
Handling Volume is one of the many advantages of dealing with virtual in-house agencies.
A Virtual In-house is a living organization, and Brand Managers will be more inclined to delegate design execution and embrace dynamic content solutions.
Turnaround Speed
Fast is always better. It's been my mantra for over two decades. Acting agile gives room to improve and perfect processes more efficiently. Virtual in-house agencies are genuinely invested in the success of your brand, and that's what makes the difference from brands' AORs.
Content nowadays is ephemeral, and The Now generation is always connected. Brands need Virtual In-house agencies that can keep up with consistent volumes of content for social and ecomm platforms.
Independent virtual in-house agencies have a competitive-like mentality and an orientation to service that you won’t get from a regular in-house team. Independence is great, but these agencies know they will lose you if they don’t deliver as promised, so they are most likely to be on their A-game.
Nothing is set in stone. Flexibility and providing bespoke services will place insourcing creative production. Agencies are evolving in synchronicity with CPG giants' marketing teams. Renewed your know-how and get ready to slay 2021.
WWW.121CORP.COM
PRIVACY POLICY
This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.
When do we collect information?
We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
• To send periodic emails regarding your order or other products and services.
Consent
We’ll ask for your consent before requesting any type of information, it’ll also be optional to do so. You can also easily withdraw it or change it at any time. However, failure to provide that consent will prevent us from delivering content and other experiences to you.
Where do we storage your data?
We store all your data exclusively on our servers for at least a year, and we are the only ones that have access to them.
How can you access to your data?
You can exercise, at any time, the rights of access, rectification, cancellation and opposition of your personal data via email, addressed to privacidad@121corp.com indicating your name, surnames, telephone number, attaching a photocopy of your ID or official document that proves your identity and clearly indicating the right you wish to exercise.
How to ask us to delete your data?
If you would like to unsubscribe from any of our communications you may do so by sending us an email to privacidad@121corp.com. Otherwise, by continuing to interact with our emails, you provide us with permission to manage and use your data as described above.
How do we protect visitor information?
We do not use vulnerability scanning and/or scanning to PCI standards.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
What happens if there’s a data breach?
We will inform all of our users within the first 72 hours.
Do we use 'cookies'?
We do not use cookies for tracking purposes
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies.
You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled that make your site experience more efficient and some of our services will not function properly.
Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.
Third party links
We do not include or offer third party products or services on our website.
Google
Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.
https://support.google.com/adwordspolicy/answer/1316548?hl=en
We use Google AdSense Advertising on our website.
Google, as a third party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.
We have implemented the following:
• Google Display Network Impression Reporting
• Demographics and Interests Reporting
We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.
Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. - See more at:
http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf
According to CalOPPA we agree to the following:
Users can visit our site anonymously
Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy', and can be easily be found on the page specified above.
Users will be notified of any privacy policy changes: • On our Privacy Policy Page Users are able to change their personal information: • By emailing us
How does our site handle do not track signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third party behavioral tracking?
It's also important to note that we allow third party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.
We do not specifically market to children under 13.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
To be in accordance with CANSPAM we agree to the following:
If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email. and we will promptly remove you from ALL correspondence.
Contacting Us
If there are any questions regarding this privacy policy you may contact us using the information below.
www.121corp.com
7315 Winsconsin Avenue, Suite 400 W
Bethesda, MD 20814
USA
privacidad@121corp.com
Last Edited on May 25, 2018