Advertising for
GEN Z in 2021
We call Gen Z to the generation born between 1996 and 2016, who, interestingly enough, controls $143 billion in spending power. The Bank of America said their income would surpass that of millennials' by 2031, with "The Great Wealth Transfer" from older generations, this will inevitably add to their consumer power.
According to the IBM Institute for Business Value, 74% of Gen-Z spend their free time online.
The pandemic pushed the limits of a hyper-connected generation—days filled with lots of zoom calls and online shopping sprees. Many Gen Zers have described 2020 as a pause in their life. They took last year as an experience of self-improvement and growth. The young generation looks forward to renewing traveling, social gatherings, and an overall reactivation.
Gen Z is very distinct from its predecessors. Health awareness and conscious living are essential to Gen Zers. CPG giants would need to transform their businesses accordingly. For example, Nestlé and Danone are amongst some companies investing vast resources into plant-based brands. Heinz just launched a campaign joining the Veganuary wagon promoting the consumption of beans with the slogan “'Beanz Meanz Vegan”.
A GlobalData Survey concluded that 53% of Millennials consumers would shop online more after Covid-19, not differing much from Gen Z at 54%. Ease of purchase is absolutely crucial to consider because each additional step before completing a purchase might scare off this segment.
In love with video
Business Insider says that 62% of Gen-Z checks Instagram daily. Admit it; we can spend hours scrolling and browsing through TikTok, Instagram, or Youtube. The best content is snackable, which means it comes in short format and with smart editing- Think with Google says 85% of teenagers within Gen Z use YouTube to find content regularly. In comparison, 80% of Gen Z says YouTube videos have successfully taught them about something.
Gen Z believes that they have to drive the change they want to see in the world. They're a very hands-on generation and vote with their dollars, they're the type of consumers that wouldn't hesitate to boycott a brand if they're not being genuine or acting responsibly.
Ensuring brands implement responsive design and mobile-friendly interface, which brings us to our next point. We have to remember that Gen Z are digital natives. This generation was surrounded by the latest technology advancements: iPhones, iPads, and all kinds of interactivity.
Brands will have to design content and tech interaction that's value-driven. Gen Zers are deep; they are actually interested in knowing what your company stands for. If you want to appeal to these youngsters, you must be vocal about your actions and what you stand for. Trending amongst important topics for this generation are sustainability, zero or neutral carbon footprint businesses, inclusion, and diversity.
Technology will be playing a huge part in marketing to a brand's audience. For example, using technology frees up our hands, and today the voice-powered market. Amazon's Alexa and other voice-powered devices connect users with potential anything. It's basically an intelligent search engine that enables you to match with your preferences on a daily basis.
On the other hand, virtual reality and augmented reality enables consumers to try out many products. Partnering with Influencers, especially with micro-influencers, will drive higher engagement and ensure that brands get higher conversion rates. Personalization means that brands must change funnels to flywheels making shorter shopping journeys to optimize the shopping experience.
Developing content that Gen Z engages with has to embrace personality, have a bold approach, and most importantly, it must feel more like entertainment rather than marketing. From thousands of brands to choose from, consumers want to engage in creative editing and passionate storytelling.
Speed in the content outflow
The Now Generation wants entertainment often and fast. It's essential that brands keep their social and e-comm platforms flowing with quality content while maintaining brand consistency. Speed and creativity go hand in hand when creating content that resonates with a brand's audience.
2021 is a year full of potential, and it is up to marketers and brand managers to make the most out of it. Let's make this a year full of engaging video and audio content that will take by storm all social media platforms. Considering the specs for each will be essential to appeal to each consumer now and fast.
WWW.121CORP.COM
PRIVACY POLICY
This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.
When do we collect information?
We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
• To send periodic emails regarding your order or other products and services.
Consent
We’ll ask for your consent before requesting any type of information, it’ll also be optional to do so. You can also easily withdraw it or change it at any time. However, failure to provide that consent will prevent us from delivering content and other experiences to you.
Where do we storage your data?
We store all your data exclusively on our servers for at least a year, and we are the only ones that have access to them.
How can you access to your data?
You can exercise, at any time, the rights of access, rectification, cancellation and opposition of your personal data via email, addressed to privacidad@121corp.com indicating your name, surnames, telephone number, attaching a photocopy of your ID or official document that proves your identity and clearly indicating the right you wish to exercise.
How to ask us to delete your data?
If you would like to unsubscribe from any of our communications you may do so by sending us an email to privacidad@121corp.com. Otherwise, by continuing to interact with our emails, you provide us with permission to manage and use your data as described above.
How do we protect visitor information?
We do not use vulnerability scanning and/or scanning to PCI standards.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
What happens if there’s a data breach?
We will inform all of our users within the first 72 hours.
Do we use 'cookies'?
We do not use cookies for tracking purposes
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies.
You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled that make your site experience more efficient and some of our services will not function properly.
Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.
Third party links
We do not include or offer third party products or services on our website.
Google
Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.
https://support.google.com/adwordspolicy/answer/1316548?hl=en
We use Google AdSense Advertising on our website.
Google, as a third party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.
We have implemented the following:
• Google Display Network Impression Reporting
• Demographics and Interests Reporting
We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.
Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. - See more at:
http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf
According to CalOPPA we agree to the following:
Users can visit our site anonymously
Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy', and can be easily be found on the page specified above.
Users will be notified of any privacy policy changes: • On our Privacy Policy Page Users are able to change their personal information: • By emailing us
How does our site handle do not track signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third party behavioral tracking?
It's also important to note that we allow third party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.
We do not specifically market to children under 13.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
To be in accordance with CANSPAM we agree to the following:
If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email. and we will promptly remove you from ALL correspondence.
Contacting Us
If there are any questions regarding this privacy policy you may contact us using the information below.
www.121corp.com
7315 Winsconsin Avenue, Suite 400 W
Bethesda, MD 20814
USA
privacidad@121corp.com
Last Edited on May 25, 2018