Life is slowly going back to normal. It's great to take a pause and actually acknowledge how much did change over the last year. Spring is just around the corner, and it represents the blossoming and rebirth of new things. It will undoubtedly apply to content. Users are more connected than ever, and its tie brands and companies harness social media's unlimited potential.
CPG brands have thrived even amidst the pandemic, and it was thanks to the digital and e-comm acceleration the whole world experienced drastically. According to the Ecommerce guide, e-retail sales now account for 14.1% of all retail sales.
It's up to advertisers to also choose the best outlets to reach and engage with consumers. Let's not forget that 3.96 billion people use social media today. To put it into perspective, that's roughly half (51%) of the global population. On average, global internet users spend around 144 minutes on social media sites daily.
Trending on social media
Social media has become part of mainstream entertainment. Content for CPG has evolved and has made its way into popular platforms like TikTok and Instagram reels. Humor and smart editing have played a huge part in the making of these short videos. Brand managers of best-selling consumer brands have achieved unseen engagement levels by creating and inviting users to participate.
According to Entrepreneur, videos on social media are shared 1,200 % more than text and images combined. And an astonishing 64% of consumers report buying something after watching a company's branded video.
Brands have experimented with providing Influencer and micro-influencer with AI filters to reach more specific audiences and so that users can also participate and engage with branded content. Social media content is a brand's ticket into e-comm. Choosing the right mix will increase site visits and well, of course, conversion rates.
Facebook still remains the #1 social platform until today, and advertisers know it. According to Forbes, This year, marketers are carefully looking at other potential media streams such as Twitch, Houseparty, Goodreads, Steemit, Vero, Caffeine, Nextdoor, and Medium.
Increase conversion rates on e-comm
According to Oberlo, Amazon is the most popular shopping site in the U.S., and 67% of shoppers still prefer to use their PC to purchase their products online. Also, many users browse the web or app for inspiration, they are looking to buy, but they might not have a specific product in mind.
A+Page content design turns into play, and users must have all the information they need before hitting the order now button. Products with an explainer or Insearch video are more likely to have higher conversion rates. According to Cisco, marketing through video content is expected to make up about 82% of all consumer internet traffic by 2022.
It's essential to take care of every single detail, especially when consumers can touch and look at the product in real life. That's why we highly recommend equipping your ecomm profiles with CGIs that make your products look impeccable so potential buyers can appreciate every single detail and feel confident when completing their order.
Speed in content creation
At 121, we breathe and preach speed. Audiences are hungry for all kinds of engaging and creative content. Brand managers and marketers will have to keep up with all their social and e-comm platforms to stay relevant.
As brands are still figuring many specs regarding their marketing along the way, Covid-19 did disrupt the industry. It made way to reevaluate the way budgets were allocated and also the compatibility and flexibility of agency partnerships.
2021 is the year of the virtual in-house. Many brand managers have already found the perfect balance between the perks of having a dedicated team at their disposal without all the hassle it takes to recruit, assemble, and manage it daily. Implant models are great when you have the option; however, we are well aware of the constraints we'll still have to handle this year until the world reaches overall health stability.
Meanwhile, we'll continue to deliver first quality content with our signature speed!
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Last Edited on May 25, 2018