Some Brands are so famous that they have become proprietary eponyms or Generic Trademarks. People ask for a Kleenex instead of Tissue, a Cola instead of a Coke, they "Google" things, not "Yahoo" them; this means these brands have brand awareness; they are well-known and have replaced generic names with their name in our language.
For this to happen, you need to build brand awareness; although you might not achieve international fame with your small business, you still can increase your popularity and, therefore, your sales. So, stick with us to discover what it takes to build brand awareness in this blog.
What exactly is brand awareness?
Brand awareness happens when a brand is recognized by potential people and associated with its particular product or service. When boosted, people know what your business sells, which can entail people choosing you above the competence even if other brands are less expensive.
When people have brand awareness, they know more about your brand because they know it exists and actively seek information about it rather than discovering it through any search engine.
The importance of brand awareness
However, merely owning a brand is insufficient. It's critical to keep establishing that brand and reinforcing its connotations in the minds of your target audience.
The more people are acquainted with something, the more they trust it and are attracted to it. Furthermore, the more your target audience is acquainted with your brand, the easier it will be to distribute your company's message through various channels.
How to build brand awareness
You must know that increased exposure (billboarding everywhere, massive advertising) doesn't necessarily equate to increased brand awareness. For some more straightforward yet effective ways of building brand awareness, you should:
What is the difference between brand recognition and brand awareness?
The extent to which people can accurately recognize your brand based on visual cues such as the logo and colors is referred to as brand recognition. For example, if you saw the Pepsi white and blue lettering up ahead, you'd identify it even before reading the words.
Brand awareness is a step beyond brand recognition. It entails remembering its name and overall vibe, information about its products and services, and other experience aspects.
When a company has a high level of brand awareness, its marketing and advertising initiatives have meaning for its target audience. They arouse people's sentiments and emotions.
Building brand awareness strategies and examples
Users will eagerly spread the word about your product or service if they know they'll receive a bonus. An effective referral program can lead to many success stories, so add this kind of word-of-mouth marketing strategy.
Participating in local relationships is another good brand-building technique (this is tremendously important for local-oriented businesses and can be applied to other companies). For example, join into seminars or festivals that might be held in collaboration with other local companies. In addition, donate to charity activities and sponsor local sports teams.
As Mauro Porcini says, you need to sell them an experience through the people practical journey. Something relevant to people that means something in a profound, humanized way.
Starting your industry podcast and interviewing industry experts is a terrific approach to establish your brand while also creating ties with people in your business. Some areas, such as marketing, already have many podcasts, making it difficult for a newcomer to compete. You can also try podcast advertising.
If you want to know you are on the right track and your brand efforts are working, you can use metrics to tell you how well you are doing in consumer awareness and popularity through google analytics.
You can measure direct traffic when customers go directly to your website; it shows they were already familiar with your brand and is an essential measure. In addition, many customers nowadays find businesses through social media, ads, or by inputting keywords relevant to your brand or product into a search engine.
Another way to measure is through social engagement; followers, likes, retweets, comments are all examples of engagement. One way to do this is using Sparktoro, and if you want a more general approach, you might use Brandwatch, a great social media monitoring tool.
121 is the Fastest day-to-day Design and Content Studio for many global Fortune 500 companies.
We aim to help you achieve your brand's objective and help you create brand awareness.We adapt and implement your global campaigns to suit and comply with your outlets' requirements while also aligned with your brand's equity.
From Social & E-comm content, graphic design, digital implementation to integrated production, 121 will work with you to grow your brand while giving you peace of mind. We truly believe that we can play a significant role in your success.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.
When do we collect information?
We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
• To send periodic emails regarding your order or other products and services.
We’ll ask for your consent before requesting any type of information, it’ll also be optional to do so. You can also easily withdraw it or change it at any time. However, failure to provide that consent will prevent us from delivering content and other experiences to you.
Where do we storage your data?
We store all your data exclusively on our servers for at least a year, and we are the only ones that have access to them.
How can you access to your data?
You can exercise, at any time, the rights of access, rectification, cancellation and opposition of your personal data via email, addressed to email@example.com indicating your name, surnames, telephone number, attaching a photocopy of your ID or official document that proves your identity and clearly indicating the right you wish to exercise.
How to ask us to delete your data?
If you would like to unsubscribe from any of our communications you may do so by sending us an email to firstname.lastname@example.org. Otherwise, by continuing to interact with our emails, you provide us with permission to manage and use your data as described above.
How do we protect visitor information?
We do not use vulnerability scanning and/or scanning to PCI standards.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
What happens if there’s a data breach?
We will inform all of our users within the first 72 hours.
Do we use 'cookies'?
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies.
You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled that make your site experience more efficient and some of our services will not function properly.
Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.
Third party links
We do not include or offer third party products or services on our website.
Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.
We use Google AdSense Advertising on our website.
We have implemented the following:
• Google Display Network Impression Reporting
• Demographics and Interests Reporting
We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.
Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
According to CalOPPA we agree to the following:
Users can visit our site anonymously
How does our site handle do not track signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third party behavioral tracking?
It's also important to note that we allow third party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.
We do not specifically market to children under 13.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
To be in accordance with CANSPAM we agree to the following:
If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email. and we will promptly remove you from ALL correspondence.
7315 Winsconsin Avenue, Suite 400 W
Bethesda, MD 20814
Last Edited on May 25, 2018