If you run an e-commerce store and want more sales to run through, understanding your website, how people use it, where they get stuck, along with some tips and hacks, will give you the insights you need to improve and bridge the gap. Let's find out!
Improve your checkout journey and your conversion flow.
You can use Google Analytics to identify where people are falling on your flow, and depending on the performance of your store, you might see some opportunities for improvement. The site helps you discern the ratio between people seeing your product on the site, those who add it to their cart, and other relevant data to analyze and improve in the long run.
Include live chat
Firstly, it causes you to convert more orders than if you didn't have because if consumers get confused, they can ask a question and complete the transaction after you address their doubts. On the other hand, Conversion Blockers identify the gaps that users are slipping into on the web, allowing you to add detail to the website or correct whatever is wrong. If you notice that you're getting the same questions over and over, you can make a FAQ section.
Add a Click Heatmap
This is very helpful because it helps you see how users are navigating your web, where they head on particular sites, what they are clicking on, how far down the website they are scrolling, and how people are using your checkout pages.
Highlight your USPs
Benefits bars can cover things like USPs: why people should use you rather than competitors, or cover the simple questions people need answers, things like:
This information should be visible on every single page of the site and must be a big differentiator.
Use a behavior tracking software or Software testing
You can use Hotjar to see what people are clicking, scrolling, and making decisions based on that. You can also use UserTesting and record people using your website. Nothing is more illuminating than seeing actual people interact with your website, scrolling around, watch where they are getting stuck, solving it, and ultimately ensuring that people are getting what they need.
If you are selling something, be sure the photos have of good quality and are big enough to showcase your product, you don't have to take pictures of all your products, just those you sell the most, if you want to save the hard work, you can hire a professional photographer.
This is particularly important for higher ticket items, like high tech and more. It helps to do the talking just once and replicate the in-person experience; You want to make purchasing from a digital retailer as easy as purchasing from a physical store.
Use quick popular payment options
You want to accept as many payment options as possible, but make sure to have popular ones like Apple pay and Google pay so that users can get through the checkout process as quick and straightforward as possible. Avoid being like the rest of the companies that only accept PayPal as a payment method.
When customers buy your items, have a different type of tempting item on their way out, but don't draw their attention away from the checkout, for you're waiting for them to buy.
Make irresistible offers
Convince people to buy from you rather than from someone else, place a great differentiator or an enticing bonus that will make people like you before the competence.
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Last Edited on May 25, 2018