Whether you work in the creative industry or the bureaucratic landscape, creativity doesn't have boundaries. You can use it even in the most squared domains; by definition, creativity is a phenomenon whereby something somehow new and valuable is formed. The created item may be intangible or a physical object, but, contrary to what most people think, all areas of expertise need this kind of thinking. Moreover, there isn't a creative-type person, but the truth is, everyone can channel creative thinking when put in the right environment or being triggered with the right strategies.
Creativity means that employees apply a series of their diversified skills, knowledge, abilities, and experience to generate new ideas for problem-solving, decision-making, and completion of assigned tasks in efficient ways.
But what exactly is creativity? The creative process begins with problem identification, where employees must identify goals, procedures, constraints, and information related to problem-solving. To encourage it, we need to remember that creativity doesn't only consist of off-the-shelf solutions but the different paths we might take to achieve a precise outcome.
Why is creativity important?
Creativity Builds Better Teamwork
Employees are inspired to collaborate as they are allowed to be creative. Although specific unique ideas originate from a single person, they are shaped by a team to become fully developed.
Creativity Improves the Ability to Attract and Retain Employees
Employees are more satisfied with their work and committed to being faithful to the business when creativity is promoted.
Creativity Increases Problem-Solving
Employees who can think creatively and beyond the box are more likely to develop new and inventive solutions to problems.
How to boost creativity?
Freedom of expression.
The outcome is most important than the process, so you need to choose what works for you, taking breaks, having a particular routine, etc. If you are an employer, you can let your employees work with their methods. If it seems too rigid, it might cut their creativity off.
Being in a safe place.
Feeling in a safe environment will always boost creativity. Since everyone is now working remotely, you need to feel your work area is well- organized, so you don't have many things going around your mind and can focus and therefore boost your creativity. Remember that creativity leads to productivity.
Procedure before Outcomes
If you focus only on the outcome and not on the procedure, the chances are that you'll put too much pressure on yourself and will become overwhelmed; you need to enjoy the journey and go one step at a time while having a plan.
When you are given a task, the chances are that more than one process is available to reach an outcome. If you got stuck in the way, some experts recommend multitasking or solving another issue in a different field. Even if multitasking seems counterintuitive, the concept of slow multitasking is the one that will boost your creativity.
Creativity drives business success
Getting back to our initial question on how creative you must be, a study of 1,500 CEOs conducted by IBM discovered that innovation is the most important predictor for potential business growth. Creativity was rated higher than professionalism, honesty, and vision in the report.
On the other hand, 82% of executives polled by Forrester believe that creativity benefits businesses. Increased sales and market share are only two of the advantages. That's why 58 percent of respondents said they set targets based on innovative results, and another 48 percent said they fund fresh ideas spawned from brainstorming sessions.
At 121, we encourage creativity within our organization; we firmly believe it's one of the most critical assets for any successful organization; that's why we deliver high-quality solutions at the highest Speed while remaining cost-effective. A winning combination that will always make our clients shine in the industry's shortest time and has made us earn the name of the Fastest day-to-day- Design and Content Studio for many global Fortune 500 companies.
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Last Edited on May 25, 2018