Q2 has started, and you've arrived at the stage where you need to respond if you intend to meet your short- and long-term objectives. Today's viewers are tired of intrusive and conventional advertisements, but there are many fascinating ways to use the tools there is nowadays to expand your audience size fundamentally. The realization that technology can help us navigate this low audience problem, and to think we can leverage our actions for good, will get the ball rolling.
Don't miss these strategies, for they will help you fine-tune your plan of action, reach out, grow your social media audience, and put you ahead of the curve.
First of all, you must know who you are aiming at; otherwise, you'll always miss. Unfortunately, when it comes to defining who they are seeking to meet, many brands fail. In order to succeed, you need to ask yourself: Who is the target audience for your product? Creating a mental image of your potential customer could seem to be a daunting job; however, consider these simple features: Demographics, what types of content they consume, the pains and problems they face on a day-to-day basis.
Use Story Pins
Story pins are the newest and the shiniest tools on Pinterest. Sharing multimedia stories with viewers on Pinterest is a fascinating experience – and one that is especially welcome in today's socially isolated world. Pinterest is a similar-to-Google search engine that not only helps users find their next favorite dinner meal or wardrobe, but also provides valuable backlinks to the website, like yours. And is perfect if you want to attract a new demographic and increase the amount of traffic to your website.
An analysis by Forbes states that in 2022, Pinterest is projected to reach 90 million monthly active users in the United States so, it’s a good reason to jump on the bandwagon.
Use social media to your advantage.
Analyzing hashtags, for example, is a helpful technique for learning more about the target client. Picking up on hot topics, controversies, or new events allows you to become an active part of the conversation. These insights into current trends or hot topics will help you get started in the game while keeping up with the latest customer behavior trends and preferences. If you want to go deeper, you might consider a SWOT analysis.
Don't let comments go unnoticed.
By allowing people to comment on your social media sites, you can encourage interaction and debate. Be prepared for bad comments, but don't be afraid of them. This is your chance to give a professional response, and if more than one person shares a negative opinion, you can address the issue head-on. Invite people to comment, ask questions, and reply to responses. Try to stimulate discussion. After all, social media y about creating dialogue, and you want people to interact with you.
It’s not incorrect to take targeted social media contact very seriously. Even if you're a huge brand or a big business, dare to use a personal tone. Remember that a platform has its unique characteristics, so you need to portray your brand in a precise and humanized manner since no one wants to communicate with a robot. You need to speak to them clearly, confident and engagingly; sometimes, you've got to modulate your “tone” to sound warm, friendly, and have a face and a voice behind your website.
Boost the number of visitors to your landing page.
The profile you have will draw new viewers with social posts, tailored digital advertising, and other material leading to your landing pages. To inspire page traffic, use strong calls to action in your ads focused on audience preferences. This could be a free shipping deal for an e-commerce firm with a budget-conscious customer.
Look Beyond the wall.
Do not limit your efforts on your organic audience to your "owned media." From your social media, your corporate site, or your newsletters, you can get one thing or the other in motion, but it can also be good to get out of your circle and implement new tools like the one listed above.
We are helping you expand your audience.
At 121, we aim to help you achieve your brand's objective, not compete against your Agency of Record. We adapt and implement your global campaigns to suit and comply with all your outlets' requirements while also being aligned with your brand's equity and achieve the audience number you are looking for, all these within the highest speed in the industry.
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We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.
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We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
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We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
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What happens if there’s a data breach?
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Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.
Third party links
We do not include or offer third party products or services on our website.
Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.
We use Google AdSense Advertising on our website.
We have implemented the following:
• Google Display Network Impression Reporting
• Demographics and Interests Reporting
We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.
Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
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Users can visit our site anonymously
How does our site handle do not track signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third party behavioral tracking?
It's also important to note that we allow third party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.
We do not specifically market to children under 13.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
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If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email. and we will promptly remove you from ALL correspondence.
7315 Winsconsin Avenue, Suite 400 W
Bethesda, MD 20814
Last Edited on May 25, 2018