Make your YouTube ads
non-skippable every single time!
As if we already didn't have enough subscriptions to every single streaming service out there, the thought of adding yet another to our repertoire is just mad! Most of us are guilty of pressing skip ad at the fifth second, and our brain has already mastered that timed click. And oh, boy! As viewers, we just want to get along with the content we actually want to watch. But once in a while, marketers do something that makes us want to stay a little longer, just enough to find out what they have to say. Those marketers are geniuses!
The art of crafting an ad is magical. Ads shouldn't be an interruption, but when we are bombarded by thousands of advertisements all the time, the least we can expect from brands and advertisers is that they make their ads worthwhile. Today a YouTube ad can be an extra entertaining clip, but only if you do it right.
Advertising isn't what it used to. Today, Brand Managers have many social and e-comm channels to choose from. The question, in the matter, is more about investing in the right mix for your audience and your brand. Every brand's equity is different, so you shouldn't feel obliged to follow a rule book. Take a leap of faith and play around to see what works and what doesn't. While you're at it, let's take a trip down memory lane and learn a few fun facts about YouTube.
The first video was uploaded to YouTube on February 14, 2005. Can you imagine? Fifteen years have passed, and today YouTube is the second-largest search engine right after google with more than 2 billion monthly viewers.
YouTube's first video ever was titled "Me at the zoo," and as you guessed it was about a kid visiting the zoo, since then, it has amassed a whopping 90 million views. Psy's "Gangnam Style" was the first YouTube video to hit 1 billion views ever. Way to go, K-pop!
But what's most important YouTube aired its first ad in August 2007. Nowadays, YouTube makes $15 billion a year from ads. More than half the previous amount is paid to video creators. This means Youtubers can monetize their channels based on the ads they stream before or at some point throughout their content. In the U.S. only YouTube will make 5.5 billion dollars in ad revenue in 2020. YouTube’s mobile app reaches more 18 and 49 year-olds than any cable network in the U.S. So, yet again, go mobile first!
Targeted ads
So, what does YouTube have that others don’t? Brand Managers must take this tremendous opportunity to expand their audience and increase their brand's loyalty. Today you don't have to let your advertising budget go to waste. You can segment the audience you want to target in impressive detail. We also have to remember that video is the easiest way to get your message across, so what better way to leverage your customer's interest than by the content they like to watch.
According to Hootsuite, 70% of what people watch on YouTube is suggested via its algorithm. Many of your potential customers will be able to find you because of their preferences. Some argue that after Amazon, YouTube is the second platform that suggests its viewers, what to watch or buy next. Our point here is that these platforms' algorithms can now drive traffic directly to your e-comm stores and exponentially increase your conversion rates.
YouTube announced they would introduce a new shoppable ad format. They recently added a section below the video window where viewers can now browse for shoppable products. This is excellent news for advertisers because you can redirect targeted audiences directly to the buy now button.
Brands must figure out how to take advantage of YouTube and make your consumers not want to skip your ads. Reach the audience you want. Create video campaigns in reduced time frames and measure your success through your account analytics as displayed on YouTube Help, these are the following types of ads you can air through the platform:
Skippable in-stream ads, as its name suggests, you can skip these ads after 5 seconds. These are usually placed before, during, or after the main video.
Non-skippable in-stream ads can be up to 15 to 20 seconds long, viewers cannot hit a skip button, so if they are already stuck there, they better make worthwhile.
Bumper ads are six-second, non-skippable video ads that play before you can start watching the video you choose.
Trueview Video Discovery ads, also known as "In-Display" ads, is a format that promotes your video on the YouTube search.
Masthead ads are ideal for brands that want to drive massive reach and awareness. This format allows you to showcase your product in a prominent space on YouTube Home Feed.
Aerie recently ran a targeted ad campaign on YouTube and got a 25% higher return on their ad spend than the prior year. They also experienced nine times more conversions compared to their traditional ad mix. On the other hand, Mercedes-Benz aired their campaign -#MBPhotoPass with Loki the Wolfdog, an influencer dog with 1.3 million followers on Instagram. The ad was a completely immersive experience of 360 video. Many brands already work with influencers, but an Influencer dog? That’s something else.
By 2025 half of viewers under 32 will not be subscribed to a paid T.V. service. The average YouTube's Key Performance Indicators are $0.026 for an Average CPV, 31.9% for an average view rate, and 0.514% for an average view CTR. If you are looking to compare the platform's potential, this will definitely come in handy.
Make your ads Non-Skippable
Create first-class ads, ads that are authentic, attractive, and interactive. Take your time to story tell, if you dare to, get out of the 30-sec spot and take the time to tell your story so you can really leave a long-lasting impression, however, 20% of the people who start your video will leave after the first 10 seconds, so have to make sure you are not letting them go.
Catch your viewers' attention in the first few seconds after that forget for a second you are making an ad, and approach it like a filmmaker. Ads on YouTube should follow TikTok's lead and stop "making ads" and start making new trends.
Engaging advertisements can be created by using motion graphics, be it through stop motion techniques, characters, or even telling a story over a whiteboard. Live shooting, and integrated productions can be mixed with CGI modeled products. This format can be very flexible, especially when your ads need to run in different international markets, and a life-saver when you don't have the physical product ready for shooting.
Your budget allocation must be balanced across your social and e-comm channels to increase your brands’ exposure. Staying relevant is as important as speed in implementation. Content and creative ad outflow must be constant. As many traditional channels are shut, marketers and Brand Managers must find new ways to engage with the audience.
WWW.121CORP.COM
PRIVACY POLICY
This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.
When do we collect information?
We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
• To send periodic emails regarding your order or other products and services.
Consent
We’ll ask for your consent before requesting any type of information, it’ll also be optional to do so. You can also easily withdraw it or change it at any time. However, failure to provide that consent will prevent us from delivering content and other experiences to you.
Where do we storage your data?
We store all your data exclusively on our servers for at least a year, and we are the only ones that have access to them.
How can you access to your data?
You can exercise, at any time, the rights of access, rectification, cancellation and opposition of your personal data via email, addressed to privacidad@121corp.com indicating your name, surnames, telephone number, attaching a photocopy of your ID or official document that proves your identity and clearly indicating the right you wish to exercise.
How to ask us to delete your data?
If you would like to unsubscribe from any of our communications you may do so by sending us an email to privacidad@121corp.com. Otherwise, by continuing to interact with our emails, you provide us with permission to manage and use your data as described above.
How do we protect visitor information?
We do not use vulnerability scanning and/or scanning to PCI standards.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
What happens if there’s a data breach?
We will inform all of our users within the first 72 hours.
Do we use 'cookies'?
We do not use cookies for tracking purposes
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies.
You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled that make your site experience more efficient and some of our services will not function properly.
Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.
Third party links
We do not include or offer third party products or services on our website.
Google
Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.
https://support.google.com/adwordspolicy/answer/1316548?hl=en
We use Google AdSense Advertising on our website.
Google, as a third party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.
We have implemented the following:
• Google Display Network Impression Reporting
• Demographics and Interests Reporting
We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.
Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. - See more at:
http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf
According to CalOPPA we agree to the following:
Users can visit our site anonymously
Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy', and can be easily be found on the page specified above.
Users will be notified of any privacy policy changes: • On our Privacy Policy Page Users are able to change their personal information: • By emailing us
How does our site handle do not track signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third party behavioral tracking?
It's also important to note that we allow third party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.
We do not specifically market to children under 13.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
To be in accordance with CANSPAM we agree to the following:
If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email. and we will promptly remove you from ALL correspondence.
Contacting Us
If there are any questions regarding this privacy policy you may contact us using the information below.
www.121corp.com
7315 Winsconsin Avenue, Suite 400 W
Bethesda, MD 20814
USA
privacidad@121corp.com
Last Edited on May 25, 2018