We’ve spent the past month taking a look at the projected trends in branding and marketing for 2019, and well, though some seem an inevitable progression of trends from the last couple of years, some came clear out of left field.
Take for example the fact that more and more mainstream brands seem to be taking risks in their advertising and marketing by adopting a firm stance on social issues. We saw this quite markedly towards the end of last year with Nike’s now famous Colin Kaepernick ad campaign. We’re not even through January yet, and we’ve already seen Gillette take a controversial stance on the subject of toxic masculinity in the wake of the MeToo movement with their We Believe spot. This is only the beginning - the more we see brands pick a side when it comes to hot topics in the news today, the more consumers will come to expect it, especially as Millennials and Gen Z-ers begin to take up the majority of consumer demographics.
Is your brand fit, ready and able to adapt to the constant changes in the marketing world? Would you describe your branding and marketing strategies with words like flexible and versatile? You might want to start thinking about how you’re going to do that, because if there’s one trend that stands out from the past couple of years that we’ll definitely continue to see as the years go on, it’s the phasing out of huge brands, mostly due to their inability to evolve with the changing of the times. Last year, we saw Toys R’ Us and Sears take huge hits, and those are just a few of the notable brands that have lost.
If you want to be a game changer in 2019, your best bet is to go agile, or at least some variation of it. Surely you’ve heard of the term “agile” before - it’s definitely a buzz word that’s been around for a while now. You may be turned off to the agile approach by the actual fact that it’s a trending term...but there’s a lot more truth to the tactic than you might think.
You might also be thinking...how the heck does one play outside the rules by following a trend? Well, we’ll let you in on the secret of how we make our magic here at 121. Our principles have always been pretty clear since the beginning, and we’ve been around a lot longer than the agile trend has, yet we can’t deny that a variety of the agile marketing manifesto’s main values mirror our own.
We’re suggesting that while it’s definitely recommendable and a good idea to go agile, it’s an even better idea to take that methodology and make it your own. In our case, while we’ve always operated under a similar system, we can assure that its been what has set us apart from our competition. Our system could definitely be described as lean; that is, that our method is simple and inclusive - everyone at 121 is involved in the entire process of a project’s development, from start to finish. This way, work can always get picked up where it has been left off by any member of a particular team. This ensures that we reach our legendary levels of speed.
This method also promotes creativity, which is something you absolutely need in this ever-changing market. Finding creative ways to adapt to change plant and nurture the seeds of innovation, allowing them to grow.
Similar to the agile manifesto, we have also always put our focus on our clients. We can’t help but produce work that is genuine and organic, work that we are truly proud of. In this way, we’ve cultivated relationships with our clients that are equally real. This is reflected in the branding eventually becomes the face of your products - consumers that are more and more demanding authenticity from their favorite brands surely notice the difference.
We truly and have always believed that Speed helps a brand make a difference in the marketplace, and there’s no better way to achieve that Speed than by being agile. That doesn’t mean that you have to follow the established rules - make them your own! Adapt them to your company or business. In this way, you’ll be ready for any change that comes your way, as well as become a game-changer yourself in 2019, and beyond.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.
When do we collect information?
We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
• To send periodic emails regarding your order or other products and services.
We’ll ask for your consent before requesting any type of information, it’ll also be optional to do so. You can also easily withdraw it or change it at any time. However, failure to provide that consent will prevent us from delivering content and other experiences to you.
Where do we storage your data?
We store all your data exclusively on our servers for at least a year, and we are the only ones that have access to them.
How can you access to your data?
You can exercise, at any time, the rights of access, rectification, cancellation and opposition of your personal data via email, addressed to firstname.lastname@example.org indicating your name, surnames, telephone number, attaching a photocopy of your ID or official document that proves your identity and clearly indicating the right you wish to exercise.
How to ask us to delete your data?
If you would like to unsubscribe from any of our communications you may do so by sending us an email to email@example.com. Otherwise, by continuing to interact with our emails, you provide us with permission to manage and use your data as described above.
How do we protect visitor information?
We do not use vulnerability scanning and/or scanning to PCI standards.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
What happens if there’s a data breach?
We will inform all of our users within the first 72 hours.
Do we use 'cookies'?
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies.
You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled that make your site experience more efficient and some of our services will not function properly.
Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.
Third party links
We do not include or offer third party products or services on our website.
Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.
We use Google AdSense Advertising on our website.
We have implemented the following:
• Google Display Network Impression Reporting
• Demographics and Interests Reporting
We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.
Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
According to CalOPPA we agree to the following:
Users can visit our site anonymously
How does our site handle do not track signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third party behavioral tracking?
It's also important to note that we allow third party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.
We do not specifically market to children under 13.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
To be in accordance with CANSPAM we agree to the following:
If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email. and we will promptly remove you from ALL correspondence.
7315 Winsconsin Avenue, Suite 400 W
Bethesda, MD 20814
Last Edited on May 25, 2018