A New Formula
For B2B businesses, getting more clients and strategic partners is key to success. There are many ways to do so; however, some are not that known: podcasts. Nowadays, many businesses propel this innovative method, usually known as Referral Marketing using the podcast service and content marketing to help their clients get:
Let's find out how it works.
Working the way down
Understanding the workflow this type of Podcast-Services use, is crucial. The first step is to name the podcast and know which referral and strategic partners the podcast service provider will grant. Then it's time to record it; once the work is done, it's time to produce it and publish it. Once it's on-air, it will deliver value to your special partners, clients, and prospects, which will transform afterward into referrals, partnerships, and new businesses, because the podcast provider will channel the recorded podcast to the right people. You need to choose how many episodes you want to publish or wish to have: Audio and Video or both; you might leave it to the experts for the rest of the job.
It makes it easier for people to refer or connect to you if you have a podcast since they've just heard about you more conversationally and naturally and also because the podcast service is providing the scaffolding around the conversations and development; whereas, if you don't have a podcast and you are just a service provider, they will not refer to you; after all, they know you as a person, might be subject to a sales pitch; while a podcast leads to many high caliber referrals more quickly through this unique kind of word-of-mouth way. It doesn't have an expiration date; you can get leads, even years after you've recorded it, and benefit from high-quality relationships for many years.
Tell me who your friends are, and I'll tell you who you are.
You can reach out to authors, speakers, potential clients, referrals, people you wouldn't otherwise get access to, which will lead to all kinds of business opportunities. When people are perceived to get along with big players, they are seen as playing on the same level. And this increase in the network quality in a concise amount of time is due to this proven- podcast method. Moreover, if you feature people on social media, you will, in turn, be reciprocated. This method will increase your influence in the market; furthermore, when people refer someone, they get paid somehow, most of the time by their friends, because some people might rather pay a sum of money to their friends than a Facebook search engine.
Quality before quantity
You are not looking to increase your audience; what matters is to have the proper high-referral partner who will refer to your business or directly to their customer. The person that matters the most is the person you are reaching on the other side of the microphone. Once you are getting the people who are precisely in your sweet spot communicating with them is very easy, and many times, you get to work with them.
The most common formats for B2B podcasts are Q&A and panel discussions. Each week, hosts will invite new guests to share their knowledge. This format is ideal for influencer marketing because it allows you to highlight internal subject matter experts, form partnerships with business influencers, and even feature prospects. The result is, of course, making a smaller world with better connections, and the results you'll get through this strategy will connect you with highly regarded people.
Since many people consume podcasts nowadays, it has become the ideal channel for high-quality content. People tend to listen while working out, driving, cooking dinner, and filling large amounts of idle time. The way that people consume podcasts makes them an ideal channel for your high-quality content. Podcasts fill sizable chunks of idle time. You wouldn't expect someone to read your white paper or eBook during their morning commute, but they might settle in with your latest episode. 121 will give a big surprise soon on this topic; stay tuned, so you don't miss out!
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Last Edited on May 25, 2018