The world has turned to digital, and so has advertising. Advertisers must be agile, while CPG brands must find creative ways to stay relevant in a “stay at home” era. Brand managers all around the world are concerned about growing and nurturing their brand.
It’s essential to harness data that can improve the overall performance and conversions of digital campaigns. Proximity, AI, and other technologies are becoming part of digital marketing strategies. Leverage your campaign settings to target your audience as precisely as you can. Surveil your KPI's and have a plan in place to raise your brand awareness.
Enrich Digital Experiences for users. Optimizing SEO in your content is key, but it's not the only thing you should be looking for. Your content should be engaging and eye-catching enough, so users are eager to share it on their feeds.
Shareability and interaction are important for the audience's engagement. We are so smothered with an infinity of content that it has to be thoughtful and personalized for something to actually resonate with us.
Users today are willing to give their data to social platforms, and they are well aware they will be receiving ads tailored to their preferences. Users' data, in a sense, has become a commodity across the social spectrum.
Content for Social and e-comm
Brands today can’t attempt to keep going without a Content Strategy in place. An integrated mix of Creative Rich Media, Display of banners, and Videos will be necessary to maintain your brand’s channels and platforms. Social Content is what consumers are most likely to watch, especially given the circumstances. Commutes have been replaced by hours of scrolling through Instagram, Facebook, and Tik Tok.
Email is still relevant. Think about your favorite newsletter. According to McKinsey & Company, email is 40 times more effective than social media, while the buying process also happens 3 times faster than in social media. Campaign Monitor says that the average email open rate should be between around 15% to 25%. Including a powerful CTA will determine the reach of your communications’ conversion rate.
Having in place customized landing pages to promote your initiatives will reinforce your brand’s presence. Dressing your A+ pages will elevate the place where your brand and products are displayed. Adding lead tracking features will provide your sales and marketing departments with valuable insights and data that can be harness to become a winning strategy.
Augmented Reality is taking over our favorite social media platforms like Instagram and TikTok. We would all like to change our surroundings once in a while being able to change a background through our mobile devices can be fun influencers assets.
Online Presentations. You know that awkward meeting with a client when the media on your PowerPoints just don’t load. Online presentations are made essentially to essentially not make anybody look like a fool. Branded effects can be used in your social media campaigns as well as within internal company communications.
Incorporating Voice Search to your content’s metadata will increase your probabilities of being found by your target audience. Sometimes it’s nice to be understood by your AI bot that knows the difference between soap A or soap B that you prefer to reorder from Amazon.
Focus on developing voice search skills for Alexa, Google, and other voice search devices.
Your content will need to be fully acquainted with all intelligent devices, but this will definitely expand your chances of becoming compatible with other voice-search engines.
AI bots are taking over, and there's nothing we can do to stop it. I agree, sometimes we only want to talk with a human, especially now. The Low touch economy is forcing companies and brands to rethink operations.
It's not only digital advertising that's changing and evolving. Other materials employed in brick and mortar stores are getting interesting upgrades such as enhancements like Augmented Reality integrated into Packaging labels. Digital POS materials are being mixed with proximity beacons that can interact with consumers' devices. Omnichannel proximity solutions can be useful to capture data in physical environments that will later be mixed with the rest of a consumer's preferences profile.
The GLOBAL PROXIMITY MARKETING MARKET RESEARCH REPORT for 2026 stated that integrating big data analytics and artificial intelligence (AI) would provide companies with valuable customer insights and their buying patterns. So, is your brand equipped with the latest content marketing strategy to outrun your competitors?
Speed in implementation
It's time to invest in marketing, do not shy away from it. Harvard Business Review stated that Reckitt Benckiser had viewed advertising as an investment rather than an expense. RB actually grew revenues by 8% and profits by 14%. Meanwhile, competitors reported declines of 10% or more.
Brands must act fast regarding content because most of it has an expiration date, and if not used at the right time, it could go obsolete. Its essential marketers have a strategic partner that can adapt and have ready your content and campaigns faster than anyone.
In 121, we are enhancing our services to provide for clients and consumers the best digital experiences. Pairing engagement content for your social and e-comm platforms. We understand that adapting global campaigns to local and seasonal materials.
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Last Edited on May 25, 2018