TikTok has been making headlines ever since it was widely spread among gen Z and other demographics. Most of its users are between the ages of 13 to 34. The Addictive app thrives on suggesting hilarious videos we binge on based on our previous views, skips, and scrolls.
TikTok has definitely been the app of the year, but recently, the President of the United States has been on a witch hunt to take down the app. As economic and political tensions rise between The U.S. and China, Trump has insisted on banishing TikTok and WeChat. According to Chinese law, since 2017, companies are obliged to support and cooperate with the country's national intelligence work.
While TikTok’s headquarters are in Beijing, ByteDance argues that its International Tiktok app servers are located within the U.S. and Singapore. At the same time, TikTok's Chinese version Douyin is subject to Chinese law. So, the issue here is that there's a fine line. The question of both versions of the app is whether they’re subject to different laws and obligations depending on the territory.
There’s no incriminating public evidence that either of the apps has shared Americans’ data with the Chinese government. India and Japan have similar retaliation against Chinese apps in recent months. India banned TikTok and around 59 other Chinese apps due to data privacy concerns. When users install the video-sharing app, they grant several permissions for the app to access their phone’s camera, microphone, and access to check if there's an internet connection, among other actions.
Creators are enraged after the news started to spread. Most influencers have already referred their followers to their other social outlets if the ban was to occur. Famous TikTokers earn tens of thousands of dollars per month, and now their income could be at risk.
According to Business Insider, Trump has given ByteDance a deadline to find a buyer. Otherwise, the ban will take effect after September 15th of this year. Microsoft has publicly expressed its intentions to acquire Tiktok. Since its site, LinkedIn has taken a plum and has y slowed down its growth. Meanwhile, the triple-digit acceleration of TikTok's user base is undoubtedly appealing to Microsoft.
TikTok is a privately owned company, so there’s no official public valuation for the app. However, ByteDance executives told Reuters that they estimated the app to be valued at around 50billion. We don’t know what the future withholds for the app, but users and creators will not let go of the app without a fight.
Facebook has launched Instagram Reels to take advantage of TikTok’s possible ban. Instagram has implemented a similar style of algorithm. On TikTok, it doesn't matter at the same level how many followers you have. However, the number of views you get, compared to Instagram, so here's where TikTok still has higher chances of capturing new content creators into going viral. The social outlet spectrum is amplifying, but there's something about TikTok that has captured the attention of users and brands. It might be its ephemeral essence; who knows?
Brands on TikTok
TikTok for businesses hasn't even existed for that long, but branded content within the app has gained significant traction. Companies are still testing the waters and are being pleasantly surprised by the outcome. Content on TikTok has a different tone to it compared to other social platforms. It's less serious, and users love it!
Brands are still willing to face the risk of a TikTok ban; it's still worth it. TikTok's vibrant community makes the app the ideal playground for brands. The engagement and interaction of users on TikTok don't match any other apps, and advertisers and Brand Managers know this.
According to Reuters, the app has been preparing and communicating with advertisers what will happen in case TikTok gets banned. They said they would issue refunds and honor their contracts. Blake Chandlee, TikTok’s vice president for global business solutions, said, "We're committed to being a trusted partner to brands, agencies, and marketers as we build TikTok for the long term. TikTok will be here for many years to come." Executives from the company remain confident that the app won't be wiped out of American territory despite serial allegations.
Katie Puris, TikTok’s Managing Director, was Interviewed by Ad Age's President Josh Golden last Friday, August 7th. They spoke on the current circumstances and the challenges the company is facing. Katie also mentioned that they've introduced a billion-dollar creator fund to support users who provide valuable and engaging content and contribute to the app's mind-blowing success.
The company has set transparency centers, and they've repeatedly remarked that TikTok hasn't and wouldn't share users' information with the Chinese government. Brands have taken a leap of faith and have invested significant parts of their marketing budget into the platform.
The diversity of users has made it appealing to a broader audience compared to other social media platforms. Since the U.S. was severely hit by COVID, the crowd has found an outlet to express themselves in a care-free way, making the masses laugh and forget a bit about what's going out there. Culture is created every day on TikTok; these videos harness our interconnectivity and let us gather remotely by participating in hilarious challenges.
According to the WSJ, Fewer than 10% of clients at one top ad-agency holding company are spending on the app, TikTok’s content is made to be consumed immediately. It doesn’t take long to make a significant impact. The TikTok app is currently one of the most active among mobile users, so we don’t think TikTok Will be disappearing any time soon.
Brands must ensure their content remains authentic, organic, and fun. Introduce comedy into branded campaigns and challenges that will remove the seriousness and "salesy" element of ads. User-generated content makes branded content seem relatable and genuine, and consumers are definitely buying it.
CPG brands have conquered the art of advertising on social platforms. Today it's not strange to see our favorite consumer products starring in hilarious challenges and ads that entertain the hell out of us.
Branded content is not new to users nor companies. To advertise on TikTok is ideal if you’re a Brand Manager looking to expand your brand’s awareness. Create engaging campaigns that show off your products, through CGI’s to make them more appealing. Incorporate techniques into your productions and make those 15 second-videos worth your consumer’s while!
Dare to be bold and experiment with creative content like never before. Brands like Nike, Chipotle, Skittles, Fenty Beauty, Pepsi, and Universal Pictures have already dipped into the TikTok world, what are you waiting for?
This year we produced our first TikTok videos for Veet and Clearasil. Our creatives and video specialists combined video techniques, live production, and CGIs to deliver fun and organic pieces that could live on the brands’ social profiles.
In 121, we are always ready for the next challenge. We deliver first-class content with our signature speed. We understand that brands need a responsive partner that can produce content faster than anyone else. Learn more about our services and launch your next viral campaign with us. You can always count on us. Our purpose is to make you shine!
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.
When do we collect information?
We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
• To send periodic emails regarding your order or other products and services.
We’ll ask for your consent before requesting any type of information, it’ll also be optional to do so. You can also easily withdraw it or change it at any time. However, failure to provide that consent will prevent us from delivering content and other experiences to you.
Where do we storage your data?
We store all your data exclusively on our servers for at least a year, and we are the only ones that have access to them.
How can you access to your data?
You can exercise, at any time, the rights of access, rectification, cancellation and opposition of your personal data via email, addressed to firstname.lastname@example.org indicating your name, surnames, telephone number, attaching a photocopy of your ID or official document that proves your identity and clearly indicating the right you wish to exercise.
How to ask us to delete your data?
If you would like to unsubscribe from any of our communications you may do so by sending us an email to email@example.com. Otherwise, by continuing to interact with our emails, you provide us with permission to manage and use your data as described above.
How do we protect visitor information?
We do not use vulnerability scanning and/or scanning to PCI standards.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
What happens if there’s a data breach?
We will inform all of our users within the first 72 hours.
Do we use 'cookies'?
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies.
You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled that make your site experience more efficient and some of our services will not function properly.
Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.
Third party links
We do not include or offer third party products or services on our website.
Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.
We use Google AdSense Advertising on our website.
We have implemented the following:
• Google Display Network Impression Reporting
• Demographics and Interests Reporting
We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.
Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
According to CalOPPA we agree to the following:
Users can visit our site anonymously
How does our site handle do not track signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third party behavioral tracking?
It's also important to note that we allow third party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.
We do not specifically market to children under 13.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
To be in accordance with CANSPAM we agree to the following:
If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email. and we will promptly remove you from ALL correspondence.
7315 Winsconsin Avenue, Suite 400 W
Bethesda, MD 20814
Last Edited on May 25, 2018