BACKGROUND

Launching a new line of products made from natural ingredients/fragrances. Airwick fragrances are mostly artificially sourced and the new line must evoke sustainability and consciousness about taking care of the planet.

CHALLENGE

Differentiate this category from other competitors. The consumer must be aware of the benefits by looking at the packaging. The packaging must reflect natural fragrances made from natural ingredients, recyclable materials, and no use of plastic.

RESULTS

Successfully created a new line of products using natural and rich fragrance cues to enhance the experience of using a completely naturally sourced product.