BACKGROUND
AIR WICK WAS LAUNCHING BOTANICA, A NEW AND UNIQUE LINE OF PRODUCTS MADE FROM NATURAL INGREDIENTS DESIGNED TO EVOKE SUSTAINABILITY AND ENVIRONMENTAL CONSCIOUSNESS.
CHALLENGE
DESIGN PACKAGING THAT COULD IMMEDIATELY CONVEY THE BENEFITS OF NATURE INSPIRED, PLANET CONSCIOUS FRAGRANCES, MADE WITH NATURAL INGREDIENTS, RECYCLABLE MATERIALS, AND NO PLASTIC, TO SET THE PRODUCT APART FROM THE COMPETITION.
RESULTS
WE CREATED NATURE INSPIRED, PLANET CONSCIOUS PACKAGING FOR AIR WICK'S NEW LINE OF NATURE INSPIRED, PLANET CONSCIOUS PRODUCTS, INVOKING THE UNIQUE AND EXOTIC FRAGRANCES BOTANICA WAS BRINGING TO CONSUMERS.
