BACKGROUND
FOR YEARS OUR CLIENT’S WEBSITE HAD A VERY CORPORATE STYLE WITH MINIMUM DYNAMIC NAVIGATION. IT LACKED VISUALLY APPEALING CONTENT AND INTERACTIVE FEATURES. IT WAS TOO STATIC AND WAS ONLY ORIENTED TO “CORPORATE” USERS - NOT THEIR REAL BUYER PERSONAS.
CHALLENGE
WE NEEDED TO CUSTOMIZE THE WEBSITE BY CREATING A PRACTICAL UX DESIGN FOR AN EASY AND ENJOYABLE NAVIGATION EXPERIENCE FOR CUSTOMERS IN ORDER TO DECREASE THE BOUNCE RATE, GET MORE QUALIFIED TRAFFIC, AND INCREASE CONVERSION WHILE CONVEYING THE EMOTIONAL ESSENCE OF WHAT DALTON GROUP REALLY IS.
RESULTS
BY CONSIDERING OUR CLIENT’S POSITIONING IN THE MARKET, AND THROUGH UNIQUE FEATURES SUCH AS A REAL-ESTATE LOCATOR AND CRM INTEGRATION THAT ALLOWED VISITORS TO COMPARE DIFFERENT CAR MODELS, WE CREATED A SIMPLE, YET, MODERN INNOVATIVE WEBSITE CAPABLE OF PROFILING VISITORS AND MATCHING THEIR NEEDS AND INTERESTS WITHIN THE SALES FUNNELS OF DALTON’S BUSINESS UNITS.
