THE CHRISTMAS SEASON IS THE MOST CRUCIAL FOR FERRERO ROCHER. EVERY YEAR, THEY SHOWCASED THEIR HOLIDAY DISPLAY ON RETAIL, BUT ITS IMPACT WAS DECREASING MORE AND MORE FOR THE PAST YEARS. THEY INVITED US TO THIS CHALLENGE TO DELIVER A RENOVATED AND POWERFUL PROPOSAL THAT EMBODIED FERRERO AS A PRECIOUS JEWEL IN AN INTERACTIVE DISPLAY WHERE PEOPLE COULD GO INSIDE AND SEE THE PRODUCT GLORIFIED AS MUCH AS POSSIBLE.
CHRISTMAS IS CONSTANTLY SATURATED WITH BEAUTIFUL DISPLAYS IN EVERY RETAIL, SO WE NEEDED TO STAND OUT WITH A MORE REFRESHING IDEA THAT CONNECTED TO THE CUSTOMERS, THE HOLIDAYS, AND BRAND PHILOSOPHY.
ADDITIONALLY, SINCE FERRERO ROCHER'S PRODUCTS WERE DISTRIBUTED IN MANY RETAILERS, WE NEEDED TO CREATE FOUR TYPES OF MODULAR DISPLAYS, STRONG ENOUGH TO CARRY ALL THE LINES OF FERRERO ROCHER'S PRODUCTS WITHOUT LOSING ITS CONCEPT.
FINALLY, RETAILERS DIDN'T HAVE ANY KNOWLEDGE ON BUILDING THE DISPLAY, SO THEY REQUIRED STEP-BY-STEP INSTRUCTIONS.
Taking a step away from the more traditional ideas of the holiday season, 121® presented a series of stunning, elegant, and innovative proposals representative of all the values of the product in a jewelry store-inspired design. The team highlighted the lush golden chocolate gems in a minimalist yet decadently bold design that attracted even the most demanding audiences.
The design concept was created to be flexible enough to allow the displays to be shown in large open spaces, as well as more simple, standalone exhibitions. In addition, each display came with a step-by-step video that educated and guided retailers to build the display exactly as the concept.
121® exceeded the customer's expectations with the effectiveness of this campaign, and the designs were "Best Practice" for supermarket and convenience store displays in North America, the UK, Brazil, and Australia. Our project gained international recognition, and 121® was awarded the Summit Gold and Silver at Transform Awards 2015. Finally, thanks to our outstanding project, we became Ferrero's partner for many years.
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