BACKGROUND
FERRERO ROCHER INVITED US TO A CHALLENGE TO REVAMP THEIR HOLIDAY RETAIL DISPLAY. THEY WANTED AN INTERACTIVE DISPLAY THAT PEOPLE COULD ENTER WHERE FERRERO WAS FEATURED AS A PRECIOUS JEWEL.
CHALLENGE
CREATE 4 TYPES OF MODULAR DISPLAYS AND STEP-BY-STEP ASSEMBLY INSTRUCTIONS FOR RETAILERS AND DELIVER A BOLD AND REFRESHING IDEA TO CONNECT THE BRAND TO CONSUMERS IN THE BUSY HOLIDAY SEASON.
RESULTS
WE PRODUCED A MINIMALIST YET DECADENTLY BOLD JEWELRY-STORE-INSPIRED DESIGN THAT HIGHLIGHTED THE LUSH GOLDEN CHOCOLATE GEMS IN A WAY THAT WAS FLEXIBLE ENOUGH TO BE SHOWN IN LARGE OPEN SPACES AS WELL AS MORE SIMPLE STANDALONE EXHIBITIONS.
FERRERO ROLLED OUT THE DESIGN AS ITS "BEST PRACTICE" FOR SUPERMARKET AND CONVENIENCE STORE DISPLAYS IN NORTH AMERICA, THE UK, BRAZIL, AND AUSTRALIA. THE PROJECT GAINED INTERNATIONAL RECOGNITION, AND FERRERO WON SILVER AND GOLD AT THE TRANSFORM AWARDS IN 2013 AND 2015.
