BACKGROUND

WHEN A COMPANY BUYING HAPPENS, THE BUYER NEEDS TO CORRECTLY DELIVER THE DIFFERENT BRAND CAMPAIGNS WITHOUT MISSING IMPORTANT DATES AND ONGOING CAMPAIGNS. THIS WAS THE CASE WITH OUR CLIENT RECKITT. THEY JUST BOUGHT KY FROM JOHNSON & JOHNSON AND HAD IMPORTANT DEADLINES TO MEET. SO, HOLDING BACK WAS NOT AN OPTION.

CHALLENGE

VALENTINE'S DAY WAS JUST AROUND THE CORNER, AND RECKITT NEEDED TO IMPLEMENT THEIR KY ASSETS AS SOON AS POSSIBLE. IT WAS A RACE AGAINST THE CLOCK BECAUSE WE NEEDED TO CREATE ADAPTATIONS TO BE DISTRIBUTED NATIONWIDE AND DELIVER THEM WITH THE HIGHEST RESOLUTION AND WITHOUT SACRIFICING THE QUALITY OF THE ASSETS.

RESULTS

WE DELIVERED 10 MOCKUP ADAPTATIONS; 6 WERE PRINTED IN HIGH RESOLUTION, AND A TOTAL OF 27 DIELINES IN A RECORD TIME OF 1 WEEK (FROM THE REQUIREMENT TO THE NATIONWIDE DISTRIBUTION). ALL THANKS TO OUR COMMITMENT TO MAKING OUR CLIENTS SHINE, GREAT TEAMWORK, AND OUR PHILOSOPHY, BASED ON QUALITY AND, OF COURSE, SPEED!