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BACKGROUND

WELCH’S WAS LOOKING TO IMPROVE THE QUALITY AND ENGAGEMENT ON ITS INSTAGRAM PLATFORM TO EXPAND BEYOND ITS CURRENT AUDIENCE AND IMPROVE REACH AMONG CONSUMERS.

CHALLENGE

CREATE RELEVANT CONTENT AND INTEGRATE NEW ANIMATED ELEMENTS AND IMAGES THAT CATCH PEOPLE'S ATTENTION WHILE ADHERING TO THE BRAND'S GUIDELINES AND CONCEPT.

RESULTS

WELCH’S WAS ABSOLUTELY THRILLED WITH THE RESULTS AND THE QUALITY OF THE CONTENT DELIVERED. THE BRAND INCREASED ITS FOLLOWERS ACROSS ALL ITS DIGITAL PLATFORMS.