Arm & Hammer
Campaign & Website
Consumer Research / Campaign Creation / Website Development
Client
Arm & Hammer
Industry
Animal Nutrition
Overview
Arm & Hammer embarked on a strategic initiative to enhance their presence in the global animal nutrition market, targeting new regions including LATAM.
The goal was to introduce their extensive line of animal nutrition solutions, effectively positioning the brand as a leader in animal health. We developed a brand campaign targeting LATAM farmers and launched a new global website designed to highlight their dedication to excellence and reliability.
Campaign
To establish Arm & Hammer in the underdeveloped LATAM market, we engaged directly with local farmers, gaining insights into their unique needs. This understanding inspired our campaign, “Tu Nuevo Brazo Derecho” (Your New Right Hand), which positioned Arm & Hammer not merely as a supplier but as a trusted ally dedicated to enhancing livestock health and productivity.
This strategic approach highlighted the brand’s commitment to being more than just a product provider.
Website
Concurrently, we developed a comprehensive corporate website aimed at global farmers and ranchers. The website was designed to clearly articulate the variety of nutritional products offered, categorized by species, facilitating easy navigation and product selection.
These initiatives not only expanded Arm & Hammer’s market reach but also reinforced their commitment to quality and reliability in animal nutrition, fostering trust and loyalty among new and existing customers.
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