Roland DG

XP-640 Campaign

Campaign Strategy / Messaging / Design / Web
Client
Roland DGA
Industry
Commercial Printing
Background Image
Overview

In 2025, Roland DGA released the fastest large-format printer on the market. This printer also introduced a unique red ink cartridge.

As their agency partner in the US, we developed the campaign, fabricating a race car, a driver, brand logos and more to tell the story of this incredible machine.

This exciting project was rolled out globally and paved the way for how other products in their lineup might be marketed in the future. We’d like to thank the Roland DGA team, with special mention of Dan Wilson, Michelle Stott and Richard Harris for their collaboration in bringing this project to life, together with the Japan and global teams who enabled this to all come together.
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