In 2017, faced with the need to connect with millennial moms, Lysol sought to launch its Brand New Day product line and brought us in to revamp its classic packaging identity to align with the tastes of Millennial moms. What we created was more vibrant and modern packaging to appeal to this all-important consumer without compromising the brand’s existing identity and equity.Though initially intended for a limited distribution, the meteoric success of the new packaging at Walmart led to a full scale rollout across all retailers.