In 2017, faced with the need to connect with millennial moms, Lysol sought to launch its Brand New Day product line and brought us in to revamp its classic packaging identity to align with the tastes of Millennial moms. What we created was more vibrant and modern packaging to appeal to this all-important consumer without compromising the brand’s existing identity and equity. Though initially intended for a limited distribution, the meteoric success of the new packaging at Walmart led to a full scale rollout across all retailers.

Our initial success with the Brand New Day packaging not only broadened our role but also positioned us to lead the creative development of Lysol's digital assets by 2021. This strategic expansion into digital realms enabled us to deliver comprehensive, end-to-end solutions that significantly enhanced Lysol’s visibility and engagement across all consumer touchpoints, affirming our ability to drive brand evolution in a dynamic market.