Rather than engage with models for this campaign, we collaborated with a group of six amazing and successful women that included Soledad O’Brien (shown here) who is most known for her role as a CNN anchor. The shoot also included the likes of Pritika Swarup, founder of Prakti Beauty with over 1.2M followers, and many other dynamic women.

We worked to showcase their stories, achievements, and aspirations in a way that the customers of Platinum Born would resonate with. Over 25 team members work tirelessly to bring this campaign to life and activate it across channels.
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This original idea for this campaign was brought to us by the incomparable Platinum Born team - Rebecca Moskal, Victoria Montenegro, and Jenny Luker, together with their PR team Battalion.  The shoot took place at Pier 59 Studios in New York and was photographed by renowned photographer Cass Bird, under the creative direction of Tatiana Shoan of “As If” magazine, produced by Rebecca Moskal & Victoria Montenegro.